Brand Tone

creative, celebratory, and customer-focused

Brand Values

• •Artistry & Creativity
• •Quality
• •Customer Satisfaction
• •Celebration
• •Personalization

Best Practices

• •Focus on Celebration: Use language that evokes joy, excitement, and the importance of special moments.
• •Highlight Artistry and Personalization: Emphasize the custom nature of the cakes and the creative process involved. Use words like "bespoke," "handcrafted," "unique design," and "your vision."
• •Maintain a Friendly and Approachable Voice: While showcasing professionalism, keep the tone warm and inviting to encourage customer interaction and inquiries.
• •Use Vivid and Descriptive Language: Appeal to the senses by describing the look, taste, and overall experience of enjoying their cakes.
• •Showcase Customer Satisfaction (where appropriate): Incorporate phrases that reflect a commitment to making customers happy and their events successful, such as "making memories," "exceeding expectations," or "perfect for your celebration."

Social Perception

CustomCakesBNE.com.au is generally perceived as a provider of high-quality, visually stunning custom cakes. Customers appreciate the attention to detail and the ability to create personalized designs. The brand is associated with special occasions and celebrations, and is seen as a reliable choice for those seeking a unique centerpiece for their event.

Copy Examples

• •Dreaming of the perfect cake for your special day? Let us bake your vision to life! At Custom Cakes BNE, we craft edible masterpieces that taste as amazing as they look.
• •Celebrate life's sweetest moments with a cake that's as unique as you are. From elegant weddings to fun-filled birthdays, we design and deliver joy, one slice at a time.
• •Your occasion deserves a showstopper! Our passion is creating custom cakes that not only impress your guests but also create lasting memories. What can we bake for you?
• •More than just cake, it's a centerpiece for your celebration. Tell us your theme, your flavors, your dream – and we'll handle the delicious details. Custom Cakes BNE, where every cake tells a story.
• •Ready to wow your guests? Our bespoke cakes are handcrafted with love and the finest ingredients, ensuring your celebration is truly unforgettable. Let's start designing!