Brand Tone

Professional and Quality-Focused, Customer-Centric and Helpful, Passionate and Proud, Ethical and Environmentally Conscious

Brand Values

• •Quality
• •Customer Satisfaction
• •Sustainability and Ethical Sourcing
• •Local Support
• •Reliability and Efficiency
• •No Minimum Orders

Best Practices

• •Prioritize Quality & Detail: Always emphasize the high-quality materials, meticulous printing processes, and the comfort/durability of the final product in your descriptions.
• •Be Transparent and Helpful: Clearly state your ethical commitments (Fair Trade, organic options) and customer-friendly policies (no minimum orders, sample packs, quick quotes).
• •Showcase Passion & Expertise: Let your enthusiasm for creating great custom apparel shine through. Use confident language when describing your services and the results customers can expect.
• •Maintain Professionalism with a Personal Touch: While the tone is professional, ensure it remains approachable and reflects that there are real, local team members ready to assist.
• •Consistency Across Channels: Ensure that the language used on the website, social media, email communications, and any advertising materials consistently reflects these core values and tonal attributes. Use a style guide if necessary.

Social Perception

Reliable, quality-conscious, and ethical local business

Copy Examples

• •Headline: Elevate Your Brand with Premium Custom Apparel. Quality You Can Feel, Designs That Speak. Body: At CUSTOM1, we're passionate about creating custom clothing that people love to wear. From vibrant direct-to-garment prints to elegant embroidery, we use only Fair-Trade certified, high-quality fabrics. Get a quote in 24 hours and let's bring your vision to life. No minimum orders.
• •Social Media Post: Your design, our expertise. ✨ We transform your ideas into high-quality, comfortable apparel that makes a statement. Using eco-friendly options like organic cotton, we ensure your custom pieces are as good for the planet as they are for your brand. Ready to create something amazing? #CustomClothing #SwissQuality #SustainableFashion #CUSTOM1
• •Email Subject: Quality Custom Apparel, Crafted Just For You by CUSTOM1. Body: Looking for standout custom t-shirts, hoodies, or caps? CUSTOM1 offers handpicked, comfortable garments and a range of printing techniques to perfectly capture your brand's essence. We pride ourselves on fair pricing, fast turnarounds, and a commitment to ethical sourcing. Let's discuss your project!
• •Website Banner: Wear Your Brand with Pride. Exceptional Custom Printing. Sustainable Choices. Body: Discover the CUSTOM1 difference. We offer personalized embroidery and printing on comfortable, high-quality apparel. Perfect for businesses, teams, and events. Try before you buy with our sample packs!
• •Service Highlight: Effortless Fulfillment & Dropshipping by CUSTOM1. Body: Let us handle the heavy lifting! With CUSTOM1's fulfillment service, storing and shipping your custom-printed merchandise has never been simpler. Focus on your brand, we'll print, pack, and ship directly to your customers.