Brand Tone

Promotional & Direct, Sentimental & Emotional, Gift-Oriented, Trendy & Visual, Casual

Brand Values

• •Personalization
• •Emotional Connection
• •Gift-Giving
• •Accessibility (Price-wise)
• •Uniqueness

Best Practices

• •Lead with Emotion, Support with Promotion: Always tie the product back to the feeling it evokes (love, nostalgia, appreciation) before or alongside mentioning discounts.
• •Keep it "Gift-Centric": Frame copy around occasions, relationships, and the joy of giving a thoughtful, personalized item. Use language like "the perfect gift for..." or "show them you care with..."
• •Maintain Visual Storytelling: Ensure ad visuals (especially on platforms like TikTok and Instagram) are high-quality and clearly showcase the personalization and the product's emotional appeal.
• •Be Transparent (Where Possible): While maintaining a positive tone, consider incorporating elements that build trust, such as user-generated content (with permission) or clearer communication about production/shipping times if that's a recurring concern. This can be woven into an "it's made just for you" narrative.
• •Consistent Hashtag Strategy: Use a mix of brand-specific hashtags (e.g., #Custlove, #CustloveCreations), product-specific tags (#PhotoBlanket, #CustomSweatshirt), and occasion-based tags (#MothersDayGift, #AnniversaryPresent) to reinforce brand identity and reach.

Social Perception

Emerging/Popular on TikTok, Mixed but Generally Positive Product Experience (once received), Concerns about Shipping/Fulfillment, Seen as a Gifting Destination, Some skepticism exists

Copy Examples

• •Wrap them in your love. ✨ Turn your favorite photo and a special song into a cozy, one-of-a-kind Starlight Blanket. The perfect hug they can feel, even when you're apart. Create yours now and get 50% OFF! #CustloveCreations #PhotoBlanket #PersonalizedGift
• •She's not just Mom, she's MAMA. ❤️ Spoil the queen of your heart with our super soft, custom embroidered 'MAMA' sweatshirt. A stylish and sentimental gift she’ll wear with pride. Limited time: Celebrate her with 50% off! #GiftsForMom #MamaLove #CustloveStyle
• •Light up their life (and their room!). Our Personalized LED Art Frames capture your cherished memories in a beautiful, glowing display. Choose your photo, date, or special message. The most unique gift they'll receive this year. Shop now! #PersonalizedDecor #LEDGift #Custlove
• •Don't just give a gift, give a memory. Custlove helps you create personalized treasures that tell your unique story – from custom photo blankets to engraved keepsakes. Find the perfect heartfelt present for everyone on your list. Shop our holiday collection today! #MeaningfulGifts #CustloveMemories #PersonalizedForYou
• •Good things take a little time to create! ❤️ Each Custlove piece is personalized just for you, ensuring a truly unique and heartfelt gift. Order now to get your custom creation made with love and delivered for that special occasion. The smiles are worth the wait! #CustomMade #WorthTheWait #CustloveGifts