Brand Tone

Fashion-forward, Confident, Quality-conscious, and Approachable

Brand Values

• •Quality
• •Spanish Craftsmanship
• •Style and Elegance
• •Self-Expression & Authenticity
• •Adaptability & Evolution
• •Customer Focus

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., Fashion-forward, Confident, Quality-conscious, Approachable), key messaging points, preferred vocabulary, and things to avoid. Share this with anyone creating content.
• •Emphasize Core Values: Consistently weave in themes of quality, Spanish craftsmanship, style, and self-expression into product descriptions, social media posts, and campaign messaging.
• •Know Your Audience: Tailor the nuances of the tone to the specific platform and audience segment while keeping the core voice consistent. For example, TikTok might allow for slightly more playful or trend-driven language than a formal brand statement.
• •Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual branding. Custi Mikelo's stylish and high-quality imagery should be complemented by copy that reflects the same sophistication and confidence.
• •Regular Audits and Training: Periodically review all customer-facing copy to ensure it aligns with the defined brand tone. Provide training for new team members on the brand's voice and style.

Social Perception

Positive Quality Association, Reliable, Stylish, Established, Primarily a Spanish Brand

Copy Examples

• •Headline: Step Into Your Spotlight. Body: Discover the latest Custi Mikelo collection – where Spanish craftsmanship meets contemporary style. Feel confident, feel you. #CustiMikeloStyle #NewCollection
• •Headline: Quality You Can Feel, Style You'll Love. Body: Each Custi Mikelo piece is crafted with passion in Spain, using premium fabrics for a look that's as durable as it is chic. Elevate your everyday. #MadeInSpainFashion #ElegantDesigns
• •Headline: Be Bold. Be Unforgettable. Be Custi Mikelo. Body: Our latest arrivals are here to help you express your unique style. Dare to stand out with avant-garde designs that speak your language. #FashionForward #CustiMikeloWoman
• •Headline: From Classic Shirts to Trendsetting Looks. Body: With a legacy of style since 1989, Custi Mikelo brings you timeless quality and the freshest trends. Find your perfect outfit today. #SpanishFashion #DressWithAttitude
• •Headline: Your Wardrobe’s Missing Piece? Found. Body: Effortless elegance, undeniable quality. Shop Custi Mikelo online for pieces that blend comfort, style, and the heart of Spanish design. Fast shipping, easy returns. #ShopCustiMikelo #StyleAndElegance