Tono de Marca

Friendly and Approachable, Playful and Enthusiastic, Confident and Trendy, Informal and Relatable

Valores de Marca

• •Quality
• •Customer Focus & Lifestyle
• •Individuality and Self-Expression
• •Comfort
• •Community/Connection

Mejores Prácticas

• •Stay True to the "Friendly & Playful" Vibe: Use conversational language, emojis where appropriate (especially on social media), and maintain an enthusiastic and approachable manner in all communications, from product descriptions to customer service emails.
• •Emphasize Quality and Durability with Confidence: When talking about products, confidently highlight the high-quality materials, the "box-fit," and the lasting nature of the clothing, reinforcing the value.
• •Keep it "Lifestyle" Focused: Frame products around how they fit into the customer's everyday life and activities, reinforcing the idea that Custard is shaped by its community.
• •Be Visually Consistent: Ensure that the playful, vibrant, and trendy aesthetic seen on Instagram is reflected in all visual content, including website imagery and marketing materials.
• •Engage Authentically: Continue to interact genuinely with customers on social media, respond helpfully to queries, and feature user-generated content to build community and reinforce the relatable, customer-centric aspect of the brand.

Percepción Social

Positive Customer Experiences, Appreciation for Design and Fit, Trustworthy

Ejemplos de Copy

• •Headline: 90s Vibes. Modern Comfort. That’s Custard. Body: Rock that throwback style without sacrificing an ounce of cozy. Our box-fit tees are designed in East London to look good, feel amazing, and last wash after wash. Live your lifestyle, we’ve got the threads.
• •Social Media Post: Obsessed with this fit! 😍 Our latest drop is all about those bold colours and comfy vibes that let YOU do YOU. Tag a mate who needs this in their life! #keepitcustard #StreetwearStyle #90sFashion
• •Product Description Snippet (for a hoodie): More than just a hoodie, it’s a whole mood. Crafted from premium, heavyweight cotton for that perfect oversized drape and ultimate comfort. Designed in East London, ready for your everyday.
• •Email Subject: Level Up Your Look (and Comfort). Email Body: Hey [Customer Name], still thinking about that [Product Name]? Don't just wear clothes, wear Custard. Quality fits, inspired by life, designed for you. Your next favourite piece is waiting.
• •Website About Us Snippet: We're Custard Shop – an East London lifestyle brand born in '21. We believe in top-notch quality, fits that feel like a dream (hello, 90s box-fit!), and designs that keep up with your life. Our gear is made to be worn, loved, and re-washed, always keeping its character.