Brand Tone

Friendly and Welcoming, Casual and Relaxed, Enthusiastic and Passionate, Community-Oriented

Brand Values

• •Quality and Freshness
• •Authenticity
• •Customer Experience
• •Accessibility and Inclusivity
• •Joy and Indulgence

Best Practices

• •Keep it Real and Relatable: Use everyday language that resonates with your audience. Avoid overly formal or corporate jargon. Think friendly, approachable chat.
• •Focus on Sensory Details: Describe the taste, smell, and sight of your food enthusiastically. Use vivid adjectives that make people crave your products (e.g., "flaky, creamy custard perfection," "buttery goodness").
• •Embrace Emojis (Sparingly and Appropriately): Emojis can enhance the friendly and casual tone on social media, but use them in a way that aligns with the overall message and doesn't appear unprofessional.
• •Highlight the Experience, Not Just the Product: Talk about the atmosphere, the feeling of visiting Custard Canteen, the joy of sharing food with friends, or enjoying a treat by the creek.
• •Stay Positive and Upbeat: Even when addressing practical information (like opening hours or location), maintain a cheerful and helpful tone. Let the passion for your food and community shine through.

Social Perception

Highly Positive, Destination for Baked Goods, Great Location and Vibe, Associated with Excellence, Popular and Busy, Kid-Friendly and Dog-Friendly, Innovative

Copy Examples

• •Golden hour looks good on our tarts, doesn't it? 😉 Freshly baked pockets of sunshine, ready to make your day a whole lot sweeter. Swing by the Canteen and grab yours! #CustardCanteen #GoldCoastCafes #PortugueseTarts #BakedFresh
• •Your weekend escape, sorted! ☀️ Gather your crew, soak up the Talle Creek vibes, and treat yourselves to good coffee & even better pastries. Life’s too short for average weekends! #CustardCanteen #PalmBeachGC #WeekendVibes #GoldCoastFood
• •Welcome to Custard Canteen! Your happy place for epic coffee, legendary custard tarts, and feel-good canteen eats. Pull up a chair, the kettle’s always on!
• •Hey [Event Name] goers! 👋 Fueling your fun is our specialty. Pop over to Custard Canteen for a pre-adventure coffee or a post-celebration treat. We’re just around the corner with all the good stuff!
• •Tough choices at the Canteen today! What’s your must-have: Our famous Custard Tart or a perfectly brewed Marvell Street Coffee? 👇 Vote now and tell us your fave!