Brand Tone

Friendly and Approachable, Problem-Solving and Reassuring, Modern and Stylish, Confident

Brand Values

• •Comfort
• •Convenience and Ease of Use
• •Quality and Durability
• •Customer Satisfaction
• •Space Efficiency
• •Sustainability/Responsibility

Best Practices

• •Focus on Solutions, Not Just Features: Emphasize how Cushie Home solves the customer's problems (e.g., uncomfortable guests, lack of space, difficult assembly) rather than just listing product specs.
• •Use Relatable Language: Avoid overly technical jargon. Speak in a friendly, conversational manner that resonates with homeowners looking for comfort and style.
• •Highlight the "Why": Connect the product features to the underlying benefits and values – e.g., a comfortable bed means happy guests and a better hosting experience.
• •Maintain Visual and Textual Cohesion: Ensure that the imagery used in marketing materials aligns with the modern, comfortable, and stylish tone of the copy.
• •Incorporate Customer Voice (Authentically): Use genuine customer testimonials and stories to reinforce the brand's promises of comfort and satisfaction. Address common pain points mentioned by customers about traditional sleeper sofas.

Social Perception

Positive, Innovative Solution, Good for Small Spaces, Responsive Customer Service, Value for Money

Copy Examples

• •Tired of apologizing for that lumpy, old pull-out? Upgrade to Cushie and give your guests the sleep they (and you) deserve. Sweet dreams are made of this!
• •Small space? Big comfort! Our Cushie sleeper sofa unfolds from a chic couch to a dreamy queen bed in just 4 seconds. Reclaim your room, effortlessly.
• •Life’s messy. Your sofa doesn’t have to be. With pet-friendly, stain-proof, and machine-washable covers, Cushie handles movie night spills and furry friends with ease.
• •Finally, a sleeper sofa that’s as stylish as it is comfortable. No clunky bars, no flimsy mattresses – just pure, cloud-like comfort, day and night. This isn't your grandma's sleeper sofa.
• •Stop choosing between a stylish living room and a welcoming guest space. With Cushie, you get both. Plus, easy assembly means more time relaxing, less time stressing.