Brand Tone

Empowering, Confident, Trendy, Fashion-Forward, Community-Oriented, Friendly, Accessible, and Approachable.

Brand Values

• •Inclusivity & Body Positivity
• •Style & Trendiness
• •Affordability
• •American Made (Majority)
• •Fit & Quality

Best Practices

• •Embrace Empowering Language: Use words that uplift, celebrate, and instill confidence. Focus on strength, beauty, and self-expression (e.g., "own it," "slay," "radiate confidence," "celebrate your shape").
• •Stay Current and Conversational: Reflect the brand's trend-focused nature by using contemporary language and a friendly, approachable tone. Engage with your audience by asking questions and encouraging interaction.
• •Highlight Community: Incorporate user-generated content, use community-specific hashtags (like #CurvySenseDolls), and write copy that makes customers feel like part of an inclusive group.
• •Be Authentic and Transparent (Especially Regarding Values like "Made in USA" and "Fit"): While being positive, ensure that claims about quality, fit, and origin are accurate and consistently delivered to build trust. Address concerns if they arise with the same approachable tone.
• •Maintain Visual and Textual Cohesion: Ensure the copy's tone aligns with the visual branding (e.g., vibrant, confident imagery). Consistency across all platforms (website, social media, emails) in both language and visuals reinforces the brand identity.

Social Perception

A brand that provides trendy and affordable plus-size clothing, fostering a sense of community and empowerment, while addressing concerns about customer service, return policies, and quality consistency.

Copy Examples

• •Headline: Own Your Curves. Define Your Style. Body: Dive into a world where fashion celebrates you. At Curvy Sense, we bring you the hottest trends designed to fit your beautiful body and bold spirit. #CurvySenseDoll
• •Headline: New Arrivals Just Dropped – Get Ready to Slay! Body: Your wardrobe refresh starts now! 🔥 From statement dresses to everyday essentials, our latest collection is packed with pieces you’ll love. Made with love, right here in the USA. What look are you rocking first?
• •Headline: Join the #CurvySenseDolls Movement! Body: We see you, we celebrate you! Tag us in your favorite Curvy Sense outfits for a chance to be featured. Let's inspire each other and show the world what confidence looks like. ✨
• •Headline: Feel Fabulous, Look Incredible. Body: It's more than just clothing, it's a feeling. Discover styles that hug your curves in all the right places and let your confidence shine. Affordable, trendy, and made for YOU.
• •Headline: Your Perfect Fit is Here. Body: Tired of 'almost'? We get it. Curvy Sense is designed for plus-size bodies, by people who understand them. Experience the difference of fashion that truly fits and flatters. Shop now and find your new favorite outfit!