Brand Tone

empowering, confident, inclusive, and body-positive

Brand Values

• •Body Positivity/Self-Love
• •Empowerment
• •Inclusivity
• •Trendiness & Style
• •Affordability & Quality

Best Practices

• •Always Uplift and Empower: Frame all messaging to make the customer feel good about themselves and their bodies. Avoid language that could be perceived as critical or suggestive of needing to change.
• •Use Inclusive Language: Speak directly to your community ("Hey Gorgeous," "Curvy Queens"). Ensure that all visuals and messaging represent a diverse range of curvy body types.
• •Stay Positive and Celebratory: Focus on the joy of fashion and self-expression. Use enthusiastic and positive adjectives.
• •Emphasize Confidence: Connect your clothing with feelings of confidence, fierceness, and being ready to take on the world.
• •Be Authentic and Relatable: Share real customer stories or user-generated content (with permission) to build trust and show that the brand understands and celebrates real curvy women.

Social Perception

The brand is generally perceived as a promoter of body positivity and self-acceptance within the curvy community. Customers and followers view Curvy N Pretty as a source for trendy plus-size clothing. Their social media engagement suggests a supportive community around the brand.

Copy Examples

• •Instagram Post Caption (New Dress): "Slay all day and then some in our new [Dress Name]! ✨ Designed to hug your curves and boost your confidence, because you deserve to feel fabulous. #CurvyNPretty #BodyPositivity #PlusSizeFashion #OwnYourCurves"
• •Facebook Ad Headline: "Tired of clothes that don't get you? Curvy N Pretty: Fashion that Celebrates YOU." Body: "Discover trendy, affordable styles designed for your beautiful curves. Shop now and unleash your inner icon! #CurvyStyle #EmpoweredWomen"
• •Email Subject Line: "Hey Gorgeous! Your Next Favorite Outfit is Here 😉" Email Body Snippet: "At Curvy N Pretty, we believe every woman deserves to shine. Our latest collection is packed with pieces that are as comfortable as they are stunning. Treat yourself – you’re worth it! #SelfLoveJourney #FashionForEveryBody"
• •TikTok Video Concept: A montage of different customers of various curvy body types joyfully trying on and modeling Curvy N Pretty outfits. On-screen text: "Rock your curves. Love your style. Feel UNSTOPPABLE. 🔥 #CurvyNPretty #ConfidenceBoost #StyleHasNoSize" Voiceover/Sound: Upbeat, confident music with empowering affirmations.
• •Website Banner: "Curvy N Pretty: Where Fashion Meets Fierce Confidence. Embrace Your Amazing."