Brand Tone

The predominant tone of Curvy Girl Dreams Boutique is empowering, uplifting, personal, relatable, confident, sexy, and community-oriented. It consistently focuses on encouraging women to feel confident, beautiful, and unapologetic.

Brand Values

• •Body Positivity and Inclusivity
• •Authenticity
• •Empowerment
• •Affordability and Style
• •Fearlessness

Best Practices

• •Lead with Empowerment: Every piece of copy, from a product description to a social media post, should start from a place of empowerment. Use strong, positive, and affirming language. Instead of "hides your tummy," use "flatters your silhouette."
• •Speak from the "We" of the Community: Use inclusive language like "My Curvy's," "we," and "us" to reinforce the sense of community. Frame your customers as part of the "Curvy Girl Dreams Movement," making them feel like members, not just buyers.
• •Tell the Founder's Story: Continue to weave Tasheka's personal journey and mission into the brand narrative. Customers connect with authentic stories. A blog post or "Founder's Pick" section can be a great way to maintain this personal, relatable tone.
• •Focus on Feeling, Not Just Fit: While fit is crucial, the copy should emphasize how the clothes will make the customer feel: confident, sexy, fearless, comfortable, and seen. Use descriptive words that evoke emotion and confidence.
• •Be Unapologetically Confident: The brand's tone is bold and challenges negative stereotypes. The copywriting should reflect this by being direct, confident, and even a little sassy. Avoid apologetic language. The brand is proud, and the voice should be too.

Social Perception

The social perception of Curvy Girl Dreams Boutique is largely positive, centered on its mission. It is recognized positively, notably by features like in Voyage Ohio Magazine, and is perceived as customer-centric due to the owner's personal involvement and understanding. The brand is also seen as a community builder, fostering a supportive movement for curvy women.

Copy Examples

• •They told you to dress for your size. We say, dress for your dreams. ✨ Our new collection isn’t just about fabric and thread; it’s about celebrating every curve, every angle, and every bit of you that’s unapologetically bold. This isn't just a dress, it's a statement. #CurvyGirlDreams #UnapologeticallyMe #PlusSizeFashion
• •Style That Loves Your Shape Back. At Curvy Girl Dreams, we don’t just sell clothes. We celebrate the woman wearing them. Shop our collection of fierce, flattering, and fearless fashion in sizes 1x-4x.
• •Tired of fashion that doesn't get it? So were we. Curvy Girl Dreams Boutique was founded by a curvy woman, for curvy women. We believe in affordable, stylish clothes that fit REAL curves. Join the movement. Feel the difference. #BodyPositive #PlusIsEqual #CurvyConfidence
• •A treat for the body you love. Hey Curvy! Because you deserve to feel as amazing as you are, we're giving you an exclusive offer. For a limited time, get 25% off our entire 'Date Night' collection. It's time to stop waiting for the 'right moment' and start celebrating yourself right now. You are more than enough. #CelebrateYou
• •3 Ways to Style Our "Fabulous Fedora" From brunch to the boardroom, a great hat is your secret weapon. We're showing you how to style our favorite fedora to empower your look, no matter the occasion. At Curvy Girl Dreams, it's about making style work for your life, not the other way around. #CurvyStyle #PlusSizeStyleInspo #HowToStyle