Brand Tone

Empowering, Friendly, and Authentic

Brand Values

• •Inclusivity and Body Positivity
• •Self-Expression and Confidence
• •Community and Friendship

Best Practices

• •Every piece of copy, from a tweet to a product description, should aim to uplift the customer. Use positive, confidence-boosting language. Avoid terms that imply "fixing" or "hiding" the body.
• •Write as if you're talking to a friend. Use "you" and "we" to create a direct connection. Share behind-the-scenes moments and the brand's friendship story to reinforce authenticity.
• •The most significant value proposition is clothing that fits well. In descriptions, detail how a garment is designed for curves —mention stretch, specific cuts, and fabric quality. Describe how the clothes will make the customer feel (e.g., confident, comfortable, powerful).
• •Weave customer testimonials and photos into your marketing. This builds social proof and reinforces the brand's community-centric and trustworthy perception. Phrases like "Here ’s what our community is saying..." can be powerful.
• •Consistently reference the brand's origins and values —friendship, self-expression, and a passion for fashion without rules. This narrative is a unique differentiator and helps build a loyal community that shares these values.

Social Perception

Trusted Fashion Source for the Curvy Community

Copy Examples

• •Forget the rules. Wear what makes you feel alive. Our latest collection is all about bold prints and fits that hug you in all the right places. Because style is a feeling, not a size. ✨ #CurvyAndMore #LoveYourShape
• •Style That Celebrates You. Finally, fashion that fits your curves and your confidence. Discover our new arrivals.
• •Just In: Your new favorite outfit is waiting.
• •Bloom with confidence in our new Floral Dream Maxi Dress. Designed with your curves in mind, this dress features a comfortable, non-restrictive waist and a flowing silhouette that moves with you. The fabric is incredibly soft and never see-through, so you can step out feeling secure and beautiful. Perfect for a brunch with friends or that special date night. Love your shape, live your truth.
• •Tired of clothes that don't fit? So were we. That's why we created Curvy and More —fashion designed by and for women with curves. See why our community loves our quality and fit. Shop now for 15% off your first order!