Brand Tone

Empathetic & Understanding, Supportive & Encouraging, Friendly & Approachable, Informative & Expert, Positive & Celebratory, Reliable & Trustworthy

Brand Values

• •Inclusivity
• •Customer Satisfaction & Service
• •Confidence & Empowerment
• •Quality & Comfort
• •Problem-Solving
• •Transparency

Best Practices

• •Lead with Empathy: Always acknowledge the customer's potential pain points (e.g., difficulty finding sizes, past uncomfortable bras) before presenting Curvy as the solution. This builds an immediate connection.
• •Focus on "Her" (The Customer): Use "you" and "your" frequently. Frame benefits around how the product or service will improve her life, comfort, and confidence (e.g., "You'll feel...", "Your perfect fit...").
• •Be Genuinely Positive and Uplifting: Avoid shaming or exclusionary language. Celebrate all body types and focus on empowerment, comfort, and the joy of finding the right lingerie.
• •Maintain Clarity and Simplicity: While being informative, avoid overly technical jargon. Make policies like returns and guarantees easy to understand and highlight them. The language should be accessible and friendly.
• •Be an Encouraging Guide: Position the brand as a knowledgeable and helpful friend who is there to support the customer through the bra selection and fitting process, rather than just a retailer. Highlight the availability of fit experts and resources.

Social Perception

Trusted Expert, Lifesaver/Problem-Solver, Customer-Centric, Advocate for Body Positivity, Reliable Retailer

Copy Examples

• •Headline: Ditch the disappointment. Discover the joy of a perfect fit with Curvy. Body: Tired of bra shopping feeling like a chore? We get it. That's why we offer Australia's largest range of A-N cup bras, free virtual fittings, and a 100-day 'Love It or Return It' guarantee. Let's find *your* amazing.
• •Social Media Post (Image: Diverse group of smiling women in comfortable bras): Your body, your rules, your perfect bra. At Curvy, we celebrate every shape with styles designed for ultimate comfort and confidence. Wave goodbye to digging straps and hello to all-day support that feels as good as it looks. #CurvyConfidence #BraShoppingSolved #FeelGoodFit
• •Email Subject: Is your bra *really* your best friend? Body: It should be! Your bra is with you all day, every day. If it's not giving you the support, comfort, and confidence you deserve, it's time for an upgrade. Explore our collection of fit-focused, stylish bras and let our expert Fit Advisors help you find 'the one'. Plus, enjoy free returns until you do!
• •Product Description Snippet (for a new stylish bra in extended sizes): Finally! The stunning [Bra Name] you’ve been waiting for, now in your perfect size. We believe beautiful lingerie shouldn't be a compromise. Experience [Feature 1, e.g., delicate lace] meets [Feature 2, e.g., incredible uplift] for a bra you’ll actually be excited to wear. Because you deserve to feel fabulous.
• •Website Banner: Stop Settling. Start Celebrating. Your Perfect Fit Awaits. Sub-text: With sizes A-N, expert advice, and easy returns, Curvy makes finding your dream bra a reality.