Brand Tone

Enthusiastic and Energetic, Friendly and Welcoming, Action-Oriented, Community-Focused, Reassuring (Safety-conscious)

Brand Values

• •Fun and Excitement
• •Accessibility and Inclusivity
• •Safety
• •Family and Community
• •Quality Experience

Best Practices

• •Use Active, Energetic Language: Employ verbs and adjectives that convey excitement, movement, and fun (e.g., "dive," "conquer," "thrilling," "epic," "splash," "glide").
• •Maintain a Friendly and Inclusive Voice: Address the audience directly and inclusively. Ensure messaging appeals to families, groups, beginners, and experienced individuals. Highlight that activities are for "all skill levels."
• •Focus on the Experience and Benefits: Describe not just the activity, but the feeling and memories created (e.g., "unforgettable day," "lasting memories," "push your limits in a fun and safe environment").
• •Incorporate a Sense of Community: Encourage sharing, group participation, and celebrate customer experiences (e.g., through user-generated content mentions or party-focused copy).
• •Balance Excitement with Reassurance: While promoting thrills, subtly weave in elements of safety and support, mentioning qualified instructors or safety measures where appropriate, without making it the dominant message.

Social Perception

Positive, Adventurous, Good for a Day Out, Can be Challenging, Safety Aware

Copy Examples

• •Headline: Make a Splash This Weekend! Curve Water Sports Awaits. Body: Ready for unforgettable thrills? From our epic Aqua Park to awesome wakeboarding sessions, create lasting memories with family and friends. All ages, all skill levels – pure Essex excitement! Book your adventure today!
• •Headline: Your Ultimate Party? Sorted! Body: Birthdays, stag dos, hen parties, or just a massive get-together? Curve Water Sports is your go-to for action-packed celebrations on the water. We’ve got the thrills, the spills, and the perfect lakeside vibe! Contact us for group packages.
• •Headline: Little Splashers, Big Adventures! Body: Our new Splash Park is perfect for your 2-6 year olds! Watch them explore tunnels, slides, and climbing walls in a safe, fun environment. Plus, with our cafe overlooking the lake, it's a great day out for the whole family.
• •Headline: Learn to Ride! Beginner Wakeboarding Lessons. Body: Always wanted to try wakeboarding? Our expert instructors will get you gliding across the water in no time! Fun, safe, and seriously addictive. Book your 1-2-1 lesson and discover your new passion.
• •Headline: Fuel Your Fun at Mill Street Lake Cafe! Body: After all that action, relax by the lake with delicious treats, award-winning coffee, and stunning views. The perfect end (or middle) to your Curve Water Sports adventure!