Brand Tone

Empowering & Positive, Friendly & Relatable, Inclusive & Supportive, Informative & Helpful, Slightly Playful/Trendy

Brand Values

• •Body Positivity
• •Inclusivity
• •Empowerment
• •Authenticity
• •Community

Best Practices

• •Always Lead with Empowerment: Frame all advice and content from a perspective of celebrating and uplifting curvy women.
• •Use Inclusive and Positive Language: Avoid terms that could be perceived as negative or exclusionary. Focus on words like celebrate, embrace, confidence, fabulous, gorgeous.
• •Be Relatable and Authentic: Share genuine style challenges and triumphs. Use a conversational voice that feels like talking to a supportive friend.
• •Foster Community: Encourage interaction by asking questions, inviting user-generated content, and responding to comments in a supportive manner.
• •Stay Visually Consistent with Tone: Ensure that the imagery and visual branding across all platforms align with the empowering, positive, and stylish message of the copy.

Social Perception

Positive Resource, Advocate for Inclusivity, Trustworthy & Approachable, Community Builder

Copy Examples

• •Instagram Post Caption (Showcasing an outfit): Rock your curves, own your story! ✨ This [type of outfit] is all about celebrating YOU. Because style isn't about size, it's about confidence. How are you styling your curves today? Share in the comments! #YourCurveStyle #BodyPositivity #CurvyFashion #EmpoweredWomen
• •Facebook Post (Engaging question): Finding the perfect pair of jeans can feel like a quest! 👖 What are your biggest challenges or go-to tips when shopping for jeans that honor your gorgeous curves? Let's help each other out! 👇 #CurveCommunity #StyleStrugglesSolved #YourCurveStyleTips
• •TikTok Video Idea (Short, energetic): (Video: Quick cuts of 3 different ways to style a basic black dress for curvy figures) Black dress magic, three ways! ✨ Which look is your fave? Dressing your curves should be fun & fabulous! #CurveHacks #StyleInspo #TikTokFashion #YourCurveStyle
• •Blog Post Title / YouTube Video Title: 5 Must-Have Wardrobe Staples That Beautifully Flatter Your Curves (And Where to Get Style Inspiration!)
• •Pinterest Pin Description: Unlock your ultimate curve confidence! Discover stunning [dress type] ideas that celebrate your shape. Perfect for [occasion] or just feeling fabulous every day. #CurvyStyleInspo #PlusSizeFashion #DressToImpressYourself #YourCurveStyle