Brand Tone

Empowering & Confident, Friendly & Approachable, Supportive & Inclusive, Playful & Sassy

Brand Values

• •Body Positivity & Self-Acceptance
• •Inclusivity in Fashion
• •Customer Focus & Community
• •Quality & Fair Pricing
• •Family & Support

Best Practices

• •Know Your Audience Deeply: Understand their aspirations, challenges, and language. Write as if you're speaking directly to a friend within that community – be empathetic and relatable.
• •Embrace Positivity and Empowerment: Frame all messaging to uplift and inspire confidence. Avoid language that could be perceived as critical or focusing on 'flaws.' Focus on celebrating curves and individual style.
• •Use Inclusive Language: Ensure all copy welcomes and speaks to the plus-size community specifically. Reinforce that your brand is a safe and understanding space for them.
• •Incorporate Storytelling (especially the Founder's Story): Sharing the personal motivation behind the brand can build authenticity and connection. Highlight the 'why' – the mission to provide stylish, comfortable, and confidence-boosting clothing.
• •Be Consistent Across All Channels: Whether it's a product description, a social media update, or an email, the tone should feel familiar and aligned. Create simple brand voice guidelines that can be easily referenced.

Social Perception

Positive within Target Niche, Seen as a Solution Provider, Empowering Community, Trustworthy (Family-Owned)

Copy Examples

• •Unleash your style. Embrace your curves. At Curved and Dangerous, we believe fashion is for *every* body. Shop stunning plus-size pieces designed to make you look and feel incredible.
• •Warning: may cause excessive compliments! This [Dress Name] isn't just a dress, it's a statement. Designed to hug your curves in all the right places while keeping you comfortable, it's your new go-to for turning heads and owning the room.
• •We're more than just a boutique; we're a celebration of curves! Born from a desire to find fashion that truly fits and flatters, Curved and Dangerous is here to empower you with styles that are as bold and beautiful as you are.
• •Hey Gorgeous! Your Curves Called, They Want These New Arrivals 😉
• •Just LOOK at @[CustomerHandle] rocking our [Product Name]! 😍 This is what Curved and Dangerous is all about – confidence, style, and celebrating YOU. Tag us in your C&D looks to be featured! #CurvedAndDangerous #BodyPositive #PlusSizeQueen