Brand Tone

Empathetic & Inclusive, Thoughtful & Purpose-Driven, Modern & Stylish, Informative & Helpful, Positive & Uplifting

Brand Values

• •Accessibility & Inclusivity
• •Design Excellence & Innovation
• •Quality & Durability
• •Customer-Centricity
• •Sustainability & Conscious Consumption

Best Practices

• •Lead with Empathy: Always consider the diverse needs and experiences of your audience. Use language that shows understanding and a genuine desire to improve their daily lives. Highlight how your products solve real problems, especially those related to comfort, accessibility, and well-being.
• •Champion Inclusivity Explicitly and Implicitly: Directly state your commitment to inclusive design. Also, ensure your imagery and storytelling reflect a diverse range of users and situations. Use phrases like "designed for everyone" or "accessible to all."
• •Balance Function with Aesthetics: While the ergonomic and functional benefits are key, don't forget to highlight the modern, stylish design. Use descriptive language that appeals to a sense of beauty and quality craftsmanship.
• •Tell Your "Why": Share the brand's origin story and mission regularly. People connect with purpose-driven brands. Explain the "Blue Heart Hero" inspiration and the "Human Friendly™" philosophy to build a deeper connection.
• •Maintain a Positive and Solution-Oriented Voice: Focus on the positive impact your products have. Even when addressing challenges (like hand pain or noise sensitivity), frame your products as empowering solutions that bring comfort, joy, and ease.

Social Perception

Problem-Solver, High Quality & Well-Designed, Trustworthy & Caring, Gift-Worthy, Innovative

Copy Examples

• •Headline: Finally, a Mug That Understands Your Hands. Body: Tired of uncomfortable grips and awkward sips? The CURVD® mug is thoughtfully designed for effortless comfort, making your daily coffee ritual a pure joy, for everyone. Experience the difference. #CURVDcomfort #ErgonomicDesign #InclusiveLiving
• •Headline: Sound Down, Peace Up. Body: Whether it's for focused work, restful sleep, or navigating a noisy world, CURVD® Earplugs offer a sanctuary of calm. Designed for ultimate comfort and effective noise reduction, find your focus with CURVD. #CURVDEarplugs #SensoryRelief #FindYourQuiet
• •Headline: Designed for All. Loved by All. Body: At CURVD, we believe good design is inclusive design. Our award-winning ergonomic mugs and ultra-soft earplugs are crafted to bring more comfort and ease to your everyday moments. Discover thoughtful products made with everyone in mind. #HumanFriendlyDesign #CURVD #AccessibilityMatters
• •Headline: The Gift of Comfort, Beautifully CURVD. Body: Searching for a thoughtful gift that combines style and genuine care? The CURVD® mug, with its unique ergonomic handle and premium ceramic finish, is more than just a mug – it’s an experience. Perfect for anyone who appreciates comfort and beautiful design. #CURVDMug #ThoughtfulGifting #ModernHome
• •Headline: More Than a Mug. It's a Mission. Body: Our journey began with a simple idea: to make everyday objects better, for everyone. The CURVD® mug is our first step, merging beautiful design with accessibility. Join us in creating a more Human Friendly™ world, one comfortable sip at a time. #InclusiveInnovation #CURVDStory #DesignForEveryone