Brand Tone

Professional & Expert, Quality-Conscious & Craft-Oriented, Inspiring & Aspirational, Helpful & Customer-Centric, Transparent

Brand Values

• •Quality Craftsmanship
• •Transparency
• •Customer Focus & Guidance
• •Danish Design & Local Production
• •Durability & Timelessness
• •Personalization & Uniqueness

Best Practices

• •Emphasize "Danish Craftsmanship & Quality": Consistently use terms that highlight the Danish origin of production, the skill of the artisans, and the superior quality of materials and construction.
• •Maintain a Helpful and Guiding Voice: Frame communication around helping the customer, offering solutions, and making the process of ordering custom items easy and reassuring.
• •Focus on Durability and Timeless Design: Speak to the longevity of the products and their ability to transcend temporary trends, appealing to a desire for lasting value.
• •Use Inspiring yet Approachable Language: While showcasing beautiful interiors, ensure the language remains welcoming and doesn't intimidate customers who may be new to custom textiles. Highlight the personalized service.
• •Be Transparent: Reflect the brand's value of transparency in all communications, whether it's about the production process, material sourcing (if applicable), or pricing structure.

Social Perception

A provider of high-end, custom-made textile solutions for the home. Trustworthy and expert in their field, guiding customers to the best choices. A brand that values quality over quantity and supports Danish craftsmanship. Focused on creating beautiful, lasting interior aesthetics. Accessible and helpful, despite the bespoke nature of their products, through various contact points and free samples.

Copy Examples

• •Headline: Bespoke Danish Craftsmanship for Your Unique Home. Body: At CURTAIN, we believe true quality is seen and felt. Our custom-made curtains, cushions, and rugs are meticulously crafted in our Vejle workshop by dedicated textile specialists, ensuring every stitch reflects your personal style and our commitment to lasting Danish design. Let us help you bring your vision to life.
• •Headline: Beyond Trends, Beyond Compare. Discover Enduring Quality. Body: We don't chase fleeting fashions. CURTAIN selects only the finest, durable materials, designed to grace your home for years to come. Experience the difference of locally produced, tailor-made textiles. Order your free fabric samples today and feel the quality for yourself.
• •Headline: Your Home, Perfectly Framed. Expert Guidance, Custom Solutions. Body: From initial inspiration to final installation, our team is here to ensure a seamless journey. Whether you visit our Vejle showroom, opt for an in-home consultation, or connect with us online, we provide transparent advice and expert craftsmanship to create the perfect textile solutions for your space.
• •Headline: The Art of Danish Textiles, Tailored for You. Body: Imagine curtains that drape perfectly, cushions that invite comfort, and rugs that define your space. At CURTAIN, this is our daily craft. With a passion for quality and a dedication to Danish artisanal tradition, we create personalized pieces that transform houses into homes.
• •Headline: Simplicity in Choice, Excellence in Detail. Your Custom Curtains, Effortlessly. Body: Navigating custom textiles can feel complex, but at CURTAIN, we simplify the experience. We offer clear guidance, transparent pricing, and the assurance of premium Danish quality. Explore our collections and let our experts help you create a home that truly reflects you.