Brand Tone

Creative, witty, sophisticated, personal, and story-driven, blending aesthetics with playful intelligence.

Brand Values

• •Creativity and Design Excellence
• •Female Entrepreneurship
• •Conscious and Eclectic Production
• •Community and Collaboration
• •Storytelling

Best Practices

• •Lead with the "Why": Always circle back to the core story as two sisters blending their passions. Frame product descriptions, social media posts, and even customer service replies with this narrative of creativity and personal touch.
• •Balance Sophistication with Sass: Maintain a high-end, artistic aesthetic in visuals, but inject wit and personality into the copy. Use sophisticated language to describe the craftsmanship of ceramics, then switch to a playful, clever tone for stationery or promotional content.
• •Embrace the "Studio" and "Shop" Duality: Consistently highlight both aspects of the brand. Use "From our studio to your home" to emphasize the handmade element. Reference the "shop" as a curated space for "conscious and eclectic" finds.
• •Tell Micro-Stories: Instead of just listing product features, tell a small story. "This mug was inspired by summer on the Amalfi Coast," or "This notebook is for the ideas that wake you up at 3 a.m." This reinforces the creative and personal values of the brand.
• •Create a Lexicon of Brand Words: Develop a list of on-brand words and phrases to use consistently. Include terms like: Handcrafted, Conscious, Eclectic, Provocation, Curated, Bold, Witty, (serving you the) Best Bits, Let's Curry Up. This ensures that anyone writing for the brand can maintain its unique voice.

Social Perception

The public perception of Curry Studio Shop is highly positive, positioning it as a creative and high-quality brand. It is praised for having skilled instructors and a supportive, friendly atmosphere, inspiring creativity and personal growth. Critics describe it as "fresh," "bold, humorous and surprising," viewing it as a unique, modern, and valuable contributor to the creative and home goods market.

Copy Examples

• •Morning rituals, reimagined. Our new Aperitivo Hour ceramic mugs are here to turn your daily coffee into a deliberate act of art. Hand-thrown and glazed in our Kolkata studio, each piece tells a story of its own. Ready to start your day beautifully? #CurryStudioShop #HandcraftedCeramics #MorningRitual
• •For Thoughts Too Bold for the Margins. Our Paperika capsule is made with 100% recyclable paper and 200% sass. Because your big ideas deserve a noteworthy home. [Shop Stationery].
• •Subject: A little something from our studio to yours. Body: Here at Curry, we're a two-woman army fueled by creativity and coffee. From designing to packing, we pour our hearts into every piece. As a thank you for being part of our journey, enjoy 15% off your next order. Let's curry up and create something beautiful together. [Use code: CREATE15]
• •Give the gift of creativity. Whether for a loved one or for yourself, our private pottery workshops are a chance to disconnect from the noise and create with your hands. No experience needed—just a willingness to get a little messy. Limited spots available in our Kolkata studio. Book your session today!
• •Ever wonder how Curry comes to be? It started with a late-night phone call between two sisters. One with a mind for marketing, the other with a love for making things beautiful. The result? A one-of-a-kind concept store, blending handcrafted goods with a dash of provocation. This is us, serving you the best bits of us.