Brand Tone

Empowering, friendly, and informative

Brand Values

• •Empowerment and Self-Love
• •Curl-Focused Care & Quality
• •Sustainability and Eco-Consciousness
• •Clean Hair Care
• •Community and Inclusivity

Best Practices

• •Speak the Language of Your Community: Use terms, humor, and address challenges that are relatable to the curly-haired community. Show genuine understanding of their journey.
• •Prioritize Empowerment and Positivity: Frame messaging around self-love, confidence, and embracing natural beauty. Avoid language that implies curls are a 'problem' to be 'fixed,' but rather something to be understood and celebrated.
• •Be Transparent About Values: Consistently weave in your commitments (e.g., Black-owned, eco-friendly, clean ingredients) into your storytelling and product information. This builds trust and attracts like-minded customers.
• •Educate and Inform: Provide valuable tips, tutorials, and explanations about curly hair care and how your products help. This positions the brand as a knowledgeable and supportive resource.
• •Maintain Visual Consistency: Ensure that the visual elements (colors, imagery, video style) on your website and social media align with the friendly, vibrant, and empowering tone of your copy. The bright, positive imagery on their Instagram is a good example.

Social Perception

Positive customer feedback, specialized and trusted for curly hair, ethically conscious, engaging & relatable (social media), acknowledged by publications

Copy Examples

• •Instagram Post (Product Spotlight - Satin Bonnet): Sleep beautifully, wake up to even more beautiful curls! ✨ Our 100% Mulberry Silk Bonnet isn't just luxurious, it's your curls' best friend. Protect your pattern, banish frizz, and embrace morning hair you'll love. Because your crown deserves the gentlest care. #CurlyTwirlyGirl #SilkBonnet #HealthyCurls #EmbraceYourTexture #GoodHairDayEveryDay
• •TikTok Video Idea (Problem/Solution - Detangling): (Video showing someone gently detangling with their brush) Tangled tresses got you stressed? 🙅🏾‍♀️ Our Detangling Flexi Brush glides through knots like a dream, minimizing breakage and making wash day a breeze. Kind to your curls, kind to your sanity! 😉 Tap to shop and transform your detangling game! #CurlyHairSolutions #DetanglingBrush #WashDayMadeEasy #CurlyTwirlyGirlHacks #GentleHairCare
• •Website Blog Post Title & Intro Snippet: Title: '5 Ways to Show Your Curls Some Extra Love This Season' Snippet: 'Hey Curlfriends! As the seasons change, so can your hair's needs. We believe every curl, coil, and wave is unique and deserves to be celebrated. Here are five simple yet effective ways to nourish your crown and keep those twirls happy and healthy. Let's dive into the journey of ultimate curl care together!'
• •Facebook Ad (Brand Awareness): Tired of hair products that don't understand your gorgeous curls? Curly Twirly Girl is a Black-owned, London-based brand dedicated to empowering you to love your natural texture! 💖 We offer eco-friendly, curl-loving tools and accessories designed for a clean hair care experience. Discover the difference. Shop now! #CurlyTwirlyGirl #NaturalHairCommunity #BlackOwnedBusinessUK #EcoFriendlyHairCare #LoveYourCurls
• •Product Description (Wide Tooth Comb): Meet your new detangling hero! Our Pretty in Pink Wide Tooth Comb is lovingly crafted from eco-friendly materials, designed to glide gently through your curls, wet or dry. Say goodbye to snags and hello to defined, happy hair. Because every curl deserves to be treated with kindness and care. #CurlFriendlyTools #EcoConsciousBeauty #GentleDetangling