Brand Tone

Friendly and Approachable, Empathetic and Understanding, Informative and Educational, Positive and Celebratory, Passionate, Conscious and Ethical

Brand Values

• •Curl Positivity and Empowerment
• •Accessibility and Affordability
• •Education and Guidance
• •Community
• •Sustainability and Ethical Practices
• •Quality
• •Customer Focus and Trust

Best Practices

• •Speak Like a Friend, Advise Like an Expert: Maintain a warm, approachable, and empathetic tone, while confidently providing knowledgeable advice and solutions.
• •Embrace the "Curl Journey" Narrative: Continuously share relatable stories, struggles, and triumphs (both the brand's and customers') to foster connection and understanding.
• •Prioritize Positivity and Empowerment: Ensure all communication uplifts and encourages customers to feel good about their natural hair. Use celebratory language.
• •Be Transparent and Authentic: Clearly communicate brand values, such as sustainability and ethical sourcing, in a genuine way. Share the "why" behind the brand.
• •Keep it Simple and Clear: While being informative, avoid overly technical jargon. Make curl care feel accessible and "easy and fun," as the brand intends. Use a "Curly Hair Glossary" for any specific terms.

Social Perception

Helpful and Informative, Good Quality Products, Relatable and Trustworthy, Positive Impact, Responsive and Good Customer Service, Affordable

Copy Examples

• •Headline: Tired of fighting your frizz? Your curls aren't the problem, your routine might be! Let's make peace with your magnificent mane. #CurlLove
• •Social Media Post: "Wash day woes? We get it. That's why we're here to turn your 'argh' into 'aha!' Discover our easy-to-follow guides and curl-loving products that make every day a good hair day. Link in bio for your curl-transformation! ✨"
• •Product Description Snippet (for a new curl cream): "Unlock the secret to bouncy, happy curls that last! Our new [Product Name] is packed with [Key Benefit 1, e.g., 'hydrating naturals'] and none of the nasties. Because your curls deserve the best, and so does our planet. 🌿"
• •Email Subject Line: Ready to fall in love with your curls (again)? We've got just the thing!
• •About Us Snippet: "Like many of you, our founder Brooke spent years battling her beautiful curls before learning how to truly care for them. Curlytops was born from that journey – a passion to share the simple joy of healthy, happy curls with everyone. We're more than just a shop; we're your friendly guide in the world of waves, coils, and everything in between!"