Brand Tone

Empowering and supportive, positive, uplifting, celebratory of natural hair, friendly, and approachable.

Brand Values

• •Quality and Authenticity
• •Customer-Centricity
• •Empowerment and Confidence

Best Practices

• •Lead with Empowerment: Always frame your messaging around the customer's strength, beauty, and confidence. Use positive and uplifting language that inspires rather than just sells.
• •Highlight Authenticity: Continuously emphasize the "100% human hair" aspect of your products. This is a key differentiator and aligns with the value of authenticity. Use phrases like "hand-crafted," "naturally cultivated," and "mimics your own curl pattern."
• •Build a Community, Not Just a Customer Base: Use social media to engage directly with your audience. Feature user-generated content, ask questions, and create a space where customers feel seen and celebrated. Refer to your audience as a community (e.g., "Curly Que Locs Community").
• •Educate and Inspire: Create content that provides value beyond the product itself. This can include tutorials on styling and maintenance, tips for hair health, and stories that celebrate the natural hair journey.
• •Maintain a Supportive Voice in Customer Service: Ensure that all customer interactions, from answering questions to handling complaints, reflect the brand's supportive and respectful tone. This reinforces the brand's commitment to an exceptional customer experience.

Social Perception

Largely positive, praised for high quality, soft texture, seamless blending, versatility, ease of use, durability, fast shipping, good communication, and well-regarded for its product quality and role in the natural hair community.

Copy Examples

• •Unlock the next chapter of your hair story. Introducing our new 'Majestic Coil' extensions, handcrafted from 100% human hair to honor your crown with the authenticity it deserves. Embrace the journey. #CrownedInConfidence
• •Radiating confidence and celebrating her roots! ✨ We are in awe of how @[username] is styling her custom-colored loc extensions. Your beauty is your power. Tag us in your photos to be featured! #CurlyQueLocsCommunity
• •Your Dream Hair is Waiting. Treat yourself to the quality you deserve. For a limited time, enjoy 20% off all handmade loc extensions and bundles. It's more than hair, it's a feeling. #EmpowerYourStyle
• •From a simple morning routine to a crown of glory. ✨ Our Afro Kinky Bulk Hair makes it easy to repair, extend, and love your locs. Feel the softness, see the difference. #LocLove #NaturalHairJourney
• •Tired of hair that doesn't feel like *you*? At Curly Que Locs, we believe in celebrating natural beauty with products that match. Our 100% human hair extensions are designed to blend seamlessly and move with you. Discover the confidence of authentic hair. Learn more. #BeUnapologeticallyYou