Brand Tone

Empowering, friendly, spiritual, encouraging, celebratory, and inclusive.

Brand Values

• •Inclusivity and Diversity
• •Natural and Ethical Practices
• •Quality and Sustainability
• •Empowerment and Education

Best Practices

• •Embrace the "Angelic" Lexicon
• •Foster Community and Inclusivity
• •Educate and Empower
• •Maintain a Positive and Uplifting Tone
• •Be Transparent About Values

Social Perception

Trustworthy and effective within the curly hair community, seen as a 'salvation' for curls, appreciated for clean ingredients, strong community aspect, and aligned with the 'Curly Girl Method'.

Copy Examples

• •A divine glow for a blessed crown of curls. ✨ @user_handle is embracing their natural texture with our Hallelujah Curl Activator. What's your go-to Curly Angels product for heavenly curls? #CurlyAngels #BlessedCurls
• •Tired of fighting your frizz? It's time to embrace your angelic curls. Our vegan and Curly Girl Method-approved products are made with love in the EU to bring out the best in your natural hair. Discover your curl salvation today.
• •Introducing the Sacred Scent Hair Mist. A whisper of heaven for your curls. Refresh, hydrate, and envelop your hair in a divine fragrance.
• •Your Curls' Prayers Have Been Answered 🙏
• •Grant your curls the salvation they deserve. Our deeply nourishing, silicone-free conditioner detangles, softens, and defines for a truly heavenly hair experience. Infused with natural oils, it's the answer to your hair prayers.