Brand Tone

Empathetic & Understanding, Expert & Educational, Encouraging & Empowering, Welcoming & Respectful, Professional & Passionate

Brand Values

• •Authenticity
• •Expertise & Specialization
• •Education & Empowerment
• •Customer-Centricity
• •Quality
• •Sustainability
• •Community

Best Practices

• •Lead with Empathy: Always start from a place of understanding the curly hair journey and its challenges. Use phrases that resonate with their experiences (e.g., "tired of the frizz," "misunderstood curls").
• •Highlight Expertise & Education: Consistently mention Natacha's specialized training, certifications (like Rezo), and the educational component of the service. Frame advice as expert guidance.
• •Use Empowering & Positive Language: Focus on the beauty of natural curls and the confidence that comes from understanding and embracing them. Use words like "celebrate," "empower," "love," "unlock," "transform."
• •Maintain a Personal Connection (Natacha's Story): Subtly weave in Natacha's personal experience as a curly individual to build trust and authenticity. This reinforces that the advice comes from a place of genuine understanding.
• •Be Clear, Informative, and Welcoming: Ensure all communication is easy to understand, provides valuable information (even in short-form copy), and reinforces the salon as a supportive, respectful "sanctuary" for curly individuals.

Social Perception

Highly Regarded Specialist, Life-Changing for Clients, Trusted Advisor, Welcoming and Skilled

Copy Examples

• •Instagram Post (Image: Beautiful, healthy curls after a cut): "Unlock the secret to your best curls. ✨ At Curls by Natacha, we don't just cut hair; we listen, we understand, and we empower you to embrace your unique texture. Natacha, a curly girl herself, brings her passion and expert training to every appointment. Ready to fall in love with your curls all over again? Book your transformation. #CurlsByNatacha #EmbraceYourCurls #CurlyHairSydney #ExpertCurlyCut #RezoCutSydney"
• •Facebook Ad (Targeting curly-haired individuals in Sydney): "Tired of fighting your frizz? Frustrated with haircuts that don’t understand your curls? 😓 Natacha is a Rezo-certified stylist, trained by the best, and dedicated to helping you achieve healthy, beautiful curls you'll adore. Learn the right techniques and products for YOUR hair. Visit our Maroubra salon – your curl sanctuary awaits! Book a consultation today. #CurlyHairSpecialist #SydneyCurls #HairEducation #LoveYourCurls #SustainableSalon"
• •Website Homepage Snippet: "Welcome to Curls by Natacha – where every curl is celebrated. As a dedicated curly hair expert in Sydney, Natacha offers more than just a haircut; she provides a personalized journey to understanding and loving your natural hair. From specialized dry cuts to tailored education, discover the Curls by Natacha difference. #CurlySanctuary #NatachaCurls #ExpertCareForCurls"
• •Email Newsletter Subject: Still Searching for Your Perfect Curl Routine? Hey [Name], We know the curly journey can be full of trial and error. At Curls by Natacha, we believe knowledge is power! Natacha's expertise means personalized advice to simplify your routine and maximize your curl potential. From product recommendations to styling techniques, we’re here to guide you. Book a consultation or a specialized curly cut and let's reveal your hair's true beauty. [Link to booking] #CurlConfidence #HairRoutineSolved #CurlsByNatachaExperts
• •Blog Post Introduction: Ever wondered why your curls behave differently from one day to the next? You're not alone! Natacha, founder of Curls by Natacha and a passionate curly girl, shares her top insights into the art of curl maintenance. In this post, we dive deep into [Topic, e.g., 'The Importance of a Dry Cut for Curly Hair'] and how understanding this can transform your hair game. Let's embrace those fabulous textures together! #CurlyHairTips #CurlEducation #SydneySalon #NatachaKnowsCurls