Brand Tone

Empowering & Inspiring, Authentic & Relatable, Community-Focused & Supportive, Educational & Informative, Positive & Upbeat, Trustworthy

Brand Values

• •Hair Health & Efficacy
• •Empowerment & Self-Acceptance
• •Community
• •Authenticity & Transparency
• •Innovation
• •Inclusivity
• •Cruelty-Free
• •Giving Back

Best Practices

• •Always Empower: Frame messaging around confidence, self-love, and celebrating natural beauty. Avoid language that suggests curls are a "problem" to be "fixed," instead focusing on enhancing their natural beauty.
• •Stay Authentic & Personal: Continue sharing the founder's story and customer testimonials. Use a relatable, down-to-earth voice that resonates with the community's everyday experiences.
• •Foster Community: Actively use "we" and "us," invite interaction (questions, sharing experiences), and feature user-generated content. Make customers feel like part of the CURLDAZE family.
• •Educate with Passion: Share knowledge about ingredients, curl care techniques, and the science behind the products in an accessible and enthusiastic way. Avoid overly technical jargon.
• •Maintain Positivity & Vibrancy: Use upbeat language and visually appealing content. Reflect the joy and confidence that comes with healthy, beautiful curls.

Social Perception

Trusted & Effective, Community-Oriented, Empowering, High Quality, Innovative & Responsive, Successful Black-Owned Business

Copy Examples

• •Headline: Unlock Your Curls' True Potential. Body: Tired of frizz and dryness? Our Kukui Oil-infused stylers deliver lasting hydration and dazzling definition, so you can finally love your curls, unapologetically. #CurlDazeLove #HealthyCurls
• •Social Media Post (Image: Diverse group of people with curly hair smiling): Your Curls. Your Story. Our Community. At CURLDAZE, we're more than just hair care; we're a family celebrating every curl, coil, and wave. Share your journey with #CurlDaze! We see you, we support you. ✨ #EmbraceYourCurls #NaturalHairCommunity
• •Product Description Snippet (for Creamy Curl Styler): From Robyn's personal hair loss journey to your best curls ever. Our founder-developed Creamy Curl Styler, with nourishing Kukui Oil, provides intense moisture and touchable definition that lasts for DAZE! No crunch, no flakes, just happy, healthy hair. #FounderStory #RealResults
• •Email Subject Line: Still Hiding Your Curls? Let Them Shine with CURLDAZE! Body: Remember wanting straight hair? Our founder did too, until she discovered the secret to loving her natural texture. CURLDAZE is here to help you embrace the beauty of your unique curls with products that truly work. Start your journey to curl confidence today! #CurlConfidence #TransformYourHair
• •Ad Copy (Short & Punchy for TikTok/Instagram Reels): Bye, Frizz! 👋 Hello, Definition! ✨ CURLDAZE gives your curls the moisture and shine they crave. Get ready for hair that turns heads! #CurlGoals #ViralHair #KukuiOilMagic