Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Trustworthy and Reliable, Down-to-Earth and Unpretentious, Helpful and Customer-Focused

Brand Values

• •Quality and Authenticity
• •Sustainability
• •Character and Joy
• •Family
• •Customer Satisfaction
• •Passion for Vintage

Best Practices

• •Tell Your Story (and Keep it Real): Authentically share the "why" behind your brand. For Curious Cleo, this is their family journey and passion for vintage. This builds connection and trust.
• •Use "We" and Inclusive Language: As a family-run business, using "we" (referring to Becky, Adam, and their team/family) reinforces the personal, friendly touch. Make customers feel part of a community.
• •Highlight Your Values Consistently: Weave in mentions of quality, sustainability, character, and joy naturally into product descriptions, social posts, and communications.
• •Be Descriptive and Honest: Vintage items are unique and have histories. Provide detailed, accurate descriptions (as they are praised for) and be transparent about condition. This builds credibility.
• •Maintain a Conversational and Enthusiastic Voice: Write as if you're talking to a friend who shares your passion for vintage. Let your enthusiasm for the items shine through ("chock full of vintage delights," "fabulous premises"). Avoid overly formal or jargon-filled language.

Social Perception

Highly Trusted Seller, Source of Unique, Quality Vintage Items, Friendly and Good Communicators, Fair and Good Value, Established and Reputable

Copy Examples

• •Instagram Post (New Furniture Arrival): Say hello to your next statement piece! 👋 This stunning [Vintage Item Name, e.g., mid-century teak sideboard] has just arrived at Curious Cleo, and it's bursting with character. Imagine the stories it could tell... and the new ones you'll create with it in your home. We're passionate about finding these unique treasures that bring joy and sustainable style. Swipe to see more details and DM us if you've fallen in love! #VintageFurniture #MidCenturyModern #CuriousCleoFinds #SustainableHome #FamilyRunBusiness
• •Facebook Ad (General Brand Awareness): Tired of the same old, mass-produced stuff? 🤔 At Curious Cleo Vintage, we've been filling homes with character and joy since 2010! Founded by husband and wife team Becky and Adam, we're a family-run business passionate about hand-selected vintage clothing, furniture, and homewares. Discover pieces with history, quality craftsmanship, and a touch of nostalgia. Visit our website or Dronfield showroom (by appointment) and let us help you find your perfect vintage treasure! #CuriousCleoVintage #VintageLifestyle #ShopSmallUK #FamilyBusiness #SustainableStyle
• •Product Description Snippet (for a vintage dress): Step back in time with this genuine 1960s floral tea dress! 🌸 Carefully sourced and in beautiful vintage condition, it's ready to make new memories. We believe every vintage piece carries a unique story and offers timeless style that's kind to our planet. Our family team has lovingly checked this item, ensuring it’s ready for its next chapter with you. Got questions about sizing or condition? Just ask – we're always happy to help! #VintageDress #60sFashion #TrueVintage #EcoFashion #CuriousCleo
• •Email Newsletter Excerpt (highlighting sustainability): Hello Vintage Lovers! This week, we're celebrating the beauty and brains of choosing vintage! ✨ Not only does it bring unique character to your space (something we're super passionate about here at Curious Cleo!), but it’s a wonderful way to embrace environmental sustainability. Each pre-loved piece you choose helps reduce waste and champions quality craftsmanship that lasts. See our latest collection of sustainable style online! - Becky, Adam & the Kids (our little vintage hunters in training!). #VintageValues #SustainableLiving #CuriousCleoStory #QualityVintage
• •"About Us" Page Excerpt (condensed for social media): From a small Dronfield shop in 2010 to a treasure trove of online vintage delights! We're Becky and Adam, the husband and wife team behind Curious Cleo. What started with vintage clothing fairs (with baby Ruby in tow!) grew into a passion for unique vintage furniture and homewares that add character and joy to your spaces. We’re still a family-run business, dedicated to finding those special pieces and providing friendly, trusted service. Thanks for being part of our story! #CuriousCleo #OurStory #FamilyRun #VintagePassion #UKVintage