Brand Tone

Friendly and Approachable, Helpful and Accommodating, Appreciative and Personal, Enthusiastic and Passionate, Trustworthy and Reliable

Brand Values

• •Customer Satisfaction
• •Quality
• •Variety and Uniqueness
• •Personal Touch/Family Business Ethos
• •Accessibility and Fair Pricing

Best Practices

• •Embrace "Charming" and "Friendly" Language: Use warm, inviting words. Instead of just "New products," try "Wonderful new treasures have arrived!"
• •Highlight the "Family-Run" & "Personal" Aspect: Remind customers they are supporting a small business that cares. Phrases like "From our family to yours" or "Handpicked by our team" can reinforce this.
• •Show Genuine Enthusiasm: Let your passion for your products shine through. Use positive adjectives and exclamation marks appropriately to convey excitement (e.g., "We're thrilled to show you...").
• •Focus on Solutions and Joy: Frame products in terms of the joy they bring or the gift-giving solutions they offer. "Find the perfect way to say you care" or "Brighten their day with..."
• •Be Consistently Appreciative: Regularly thank customers for their support, reviews, and engagement. Incorporate customer testimonials into copy where appropriate to show you value their feedback.

Social Perception

Highly Recommended, Reliable and Efficient, Customer-Focused, Provider of Quality Gifts, A "Charming" and "Lovely" Little Gift Shop

Copy Examples

• •✨ Ooh, something sparkly has just landed at Curios House! ✨ We're so excited to share our newest [Product Category, e.g., Joma Jewellery collection] with you. Each piece is handpicked with love, because finding that perfect little something for you or a loved one is what we do best! Come take a peek – your next treasure awaits! #CuriosGifts #NewArrivals #GiftIdeas #ShopLocalHartlepool #HandpickedWithCare
• •Spring into Joy with Curios Gifts! 🌷 Discover delightful treasures and unique finds to brighten your home and spoil someone special. Enjoy [Offer, e.g., Free UK Delivery on orders over £15] because a little curious gift goes a long way!
• •Here at Curios House, we're more than just a gift shop – we're a family. That's why our lovely team is always here to help you find that perfect something or answer any questions you might have. Just like Shelley G. who said, 'The site is easy to use, excellent prices, speedy delivery and lovely personal service given 100% of the time.' We love hearing from you!
• •Which of these unique home accents sparks more joy for you? ✨ [Image A vs. Image B] We're always curious about your favorites! Let us know below! 👇 #CuriosHouse #HomeDecor #UniqueGifts #CustomerLove #Interactive
• •Looking for a gift that's a little bit different? Our [Product Name] is sure to bring a smile! Perfect for the person who has everything, this charming piece is part of our 'treasure chest' of unique finds. We think it's simply delightful, and we hope you do too!