Brand Tone

Aspirational & Premium, Innovative & Curious, Confident & Sophisticated, Appreciative (of design & quality)

Brand Values

• •Design Excellence
• •Innovation
• •Quality & Durability
• •Elevating the Everyday
• •Customer-Centricity

Best Practices

• •Use Elevated Language: Employ sophisticated yet accessible vocabulary that reflects the premium nature of the brand. Words like "transcend," "elevate," "artistry," "innovative," "curated," and "meticulously" align with the tone.
• •Focus on "Why": Don't just describe what the product is; explain *why* it's designed that way and how it enhances the user's life or home environment. Emphasize the blend of form and function.
• •Maintain Visual & Verbal Synergy: Ensure the copy reflects the clean, modern, and aspirational aesthetic seen in the brand's visuals. The words should evoke the same feeling as the images.
• •Speak to the "Discerning Enthusiast": Address the copy to an audience that appreciates design, quality, and innovation, and is looking for more than just utilitarian products.
• •Embody "Curiosity": Weave in language that sparks interest and highlights the unique, unexpected, or delightful aspects of the products and the brand's philosophy. Phrases like "discover," "uncover," and "experience the unexpected" can be effective.

Social Perception

A modern, stylish brand, High-quality and premium, Innovative, Aspirational

Copy Examples

• •Headline: Transcend the Mundane. Discover Curio. Body: Why should the tools you use most be hidden away? Curio Home Goods reimagines everyday essentials with innovative design and premium quality, turning routine tasks into moments of appreciation. Explore objects crafted to inspire.
• •Product (Ionic Brush Set): Artistry Meets Utility. The Ionic Brush Set. Body: Engineered for performance, designed for display. Our magnetized stainless steel brushes don’t just clean – they captivate. Experience the Curio difference, where every detail is crafted to elevate your kitchen.
• •Brand Story Snippet: We Didn't Find It. So We Made It. Body: Curio was born from a desire for home goods that blend seamless functionality with striking beauty. We believe your home should be a gallery of things you love – right down to the essentials. Welcome to the Cult of the Curious.
• •Social Media Post: What if your soap dispenser was a statement piece? Body: At Curio, we design for delight. Our soap dispensers aren't just functional; they're a testament to the beauty in everyday objects. Crafted with durable materials and a keen eye for modern aesthetics, they’re made to be admired. #CurioHomeGoods #DesignForDisplay #ElevateEveryday
• •Email Subject: Ignite Your Curiosity: Introducing the Latest from Curio. Body: Step away from the ordinary. Curio Home Goods is dedicated to crafting premium household tools that blend innovation with an artful aesthetic. Discover our new arrivals – designed in Los Angeles to transform your daily rituals.