Brand Tone

friendly, accessible, and playful

Brand Values

• •Accessibility and Inclusivity
• •Modernity and Fun
• •Individuality
• •Transparency

Best Practices

• •Keep it Casual and Conversational: Use contractions (like "it's" and "you're") and speak directly to the customer as a friend. Avoid overly formal or technical language.
• •Emphasize "Fun" and "Modern": Consistently use words that evoke a sense of playfulness, youth, and contemporary style in all your communications.
• •Focus on Accessibility: Always bring the message back to the affordable price point and the idea that luxury is for everyone.
• •Be Visually Consistent: Ensure that all imagery Gfrom your website to your social media Greflects the modern, vibrant, and youthful aesthetic of the brand.
• •Engage with Your Community: Respond to comments and reviews in the same friendly and approachable tone, reinforcing the brand's personality and building a loyal following.

Social Perception

The public generally perceives Curio Diamonds as a provider of affordable, genuine diamond jewelry. Customers seem to appreciate the value proposition and the fun, modern aesthetic. There is an understanding that these are not high-end, investment pieces, but rather an accessible way to enjoy the luxury of diamonds. The brand successfully fills a niche for consumers who desire real diamonds without the significant financial commitment.

Copy Examples

• •Real Diamonds. Unreal Prices. Who said luxury has to be expensive? Our genuine diamond pieces start at just $60, because we believe everyone deserves a little sparkle. Modern, fun, and oh-so-real.
• •Your Daily Dose of Diamonds. Don't wait for a special occasion. Our collection is designed for your Tuesday coffee run, your Friday night out, and everything in between. Make every day a diamond day.
• •Redefine Heirlooms. Start a New Tradition. Forget stuffy, old-fashioned jewelry. Our pieces are made to be worn, loved, and layered. Fun, flirty, and finally accessible. This is diamond jewelry for the new generation.
• •The Real Deal. For Real Life. Yes, they're real diamonds. And yes, they're under $60. We focus on brilliant, smaller stones to bring you authentic sparkle you can actually wear.
• •Gift Yourself a Little Luxury. You don't need a reason to shine. Treat yourself to a genuine diamond piece from our collection. Because the best gifts are the ones you give yourself.