Brand Tone

Nurturing & Supportive, Educational & Informative, Passionate & Enthusiastic, Approachable & Friendly, Curated & Trustworthy

Brand Values

• •Fostering Bilingualism & Multilingualism
• •Cultural Appreciation & Diversity
• •Quality & Excellence
• •Early Childhood Development & Education
• •Family Connection & Bonding
• •Accessibility & Support
• •Community Engagement

Best Practices

• •Always Emphasize "Why": Connect every message back to the core values of fostering bilingualism, cultural appreciation, and child development. Explain the benefits beyond just "learning words."
• •Use Nurturing and Encouraging Language: Write as a supportive guide for parents on their bilingual journey. Avoid jargon and speak with warmth and empathy.
• •Highlight Authenticity and Quality: Consistently mention the curated nature of the books, their origins, and any awards or recognitions to build trust and reinforce the premium quality.
• •Focus on the Child's Experience (and Parent's Joy): Describe the joy, curiosity, and wonder the books will bring to children, and the ease and connection parents will feel. Use evocative language that paints a picture of positive family moments.
• •Be Inclusive and Accessible: Reassure parents that they don't need to be fluent to use the resources. Emphasize the support provided (audio guides, glossaries) to make everyone feel capable and included.

Social Perception

Trusted Resource, High-Quality Offering, Supportive Partner for Bilingual Families, Educational Value, Innovative and Convenient

Copy Examples

• •Headline: Unlock a World of Wonder. One Story at a Time. Body: Introduce your child to the magic of language and culture with Curio. Our expertly curated book boxes, filled with award-winning stories from around the globe, make bilingual learning a joyful adventure for the whole family. Subscribe today and watch their curiosity bloom!
• •Headline: More Than Just Books. It's a Journey Together. Body: At Curio, we believe in the power of shared stories. Our subscription boxes deliver beautiful, authentic books in Spanish, Chinese, or French right to your door, complete with audio guides to support your family's bilingual path. Nurture their love for reading and create lasting memories.
• •Headline: Handpicked with Love. Designed for Little Linguists. Body: Finding quality, age-appropriate books in another language can be a challenge. Let Curio do the work! We partner with global publishers and educators to bring you the best in children's literature, fostering language skills and a deep appreciation for diverse cultures. Give your child the gift of two languages.
• •Headline: Spark Curiosity. Build Connection. Raise a Bilingual Star. Body: Imagine your child's delight as they explore vibrant stories from Spain, China, or France! Curio book boxes are more than a subscription; they're a tool to foster early literacy, cultural understanding, and a special bond between you and your little one. Start your bilingual adventure with us!
• •Headline: Don't Just Learn a Language, Live It! Body: Curio brings authentic voices and captivating tales from around the world directly into your home. Our thoughtfully selected books in Spanish, Chinese, and French, paired with helpful reading guides, make it easy and fun to immerse your child in a new language and culture. Join the Curio family and open the door to a bigger world!