Brand Tone

Supportive, Trustworthy, and Educational.

Brand Values

• •Customer-Centricity
• •Quality and Efficacy
• •Natural and Ethical
• •Accessibility and Affordability
• •Transparency
• •Local Pride

Best Practices

• •Lead with Empathy: Always start by acknowledging the customer's problem or feeling. Use questions like "Struggling with...?" or "Looking for...?" to show you understand their needs.
• •Highlight Trust and Transparency: Regularly mention the brand's commitment to quality, regulation, and natural ingredients. Use phrases like "trusted supplier," "organic ingredients," and "transparently made" to build confidence.
• •Reinforce Local Identity: Consistently weave "Proudly South African" into the narrative. This builds a connection with the local market and establishes a clear brand identity.
• •Focus on the "Journey": Use language that frames wellness as a continuous path. Words like "journey," "support," and "guide" position the brand as a long-term partner, not just a seller.
• •Educate, Don't Just Sell: Frame product information within a helpful context. Explain the why behind a product's benefits, empowering the customer with knowledge and reinforcing the brand's role as an expert.

Social Perception

Cure Homemade is perceived very positively by its customer base as a highly reputable and reliable source for CBD products in South Africa. Customers praise product effectiveness, great service, and the brand's willingness to go above and beyond, fostering a loyal community that trusts its products for various wellness needs.

Copy Examples

• •Feeling overwhelmed? You're not alone. Our natural CBD oils are crafted to help soothe stress and restore your sense of calm. Find your balance, the natural way. #CureHomemade #AnxietyRelief #CBDSA
• •Don't let stress dictate your workday. As a proudly South African brand, we create affordable, effective CBD capsules to help you stay focused and composed. Take control of your well-being. Shop now.
• •Wellness you can trust. Proudly South African, naturally effective. Discover our range of CBD products for pain, stress, sleep, and more.
• •Subject: Welcome to your wellness journey. Hi [Name], thank you for joining the Cure Homemade family. We believe everyone deserves access to natural, effective relief. Whether you're exploring CBD for the first time or know exactly what you need, we're here to support you. Start by exploring our solutions for [Pain], [Stress], or [Sleep].
• •Our furry friends get anxious too. Made with the same care and quality as our human products, this organic CBD oil is specially formulated for pets. Help them through stressful situations like fireworks or separation with a natural, gentle solution you can trust.