Brand Tone

Craftsman-like & Authentic, Customer-Focused & Friendly, Passionate & Proud, Informative & Helpful, Slightly Rustic/Chic/Beachy

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Authenticity & Re-purposing
• •Supporting Small Business/Local
• •Transparency

Best Practices

• •Always Emphasize "Handcrafted" and "Authenticity": Use words like "hand-built," "genuine wood," "artisan," "custom-made," and "unique." Share the story behind the materials or the build process when appropriate.
• •Maintain a Personal and Approachable Voice: Write as if you're speaking directly to a valued customer. Use "we" (referring to Matt and Sarah/the business) and address the customer with "you." Be open to questions and invite interaction.
• •Highlight Customer Service and Collaboration: Regularly mention the willingness to customize orders and the positive experiences of past customers. Encourage direct contact for inquiries.
• •Showcase Passion for the Craft: Let the joy of creating and repurposing shine through. Words like "passion," "love," "joy," and "pride" can be subtly woven in.
• •Focus on the Value and Longevity of the Pieces: Position the furniture not just as products, but as investments in quality, heirlooms, or pieces that will be part of a home for years to come. Connect the furniture to the creation of memories and a comfortable home environment.

Social Perception

Highly Regarded for Craftsmanship, Trusted for Customer Service, Seen as Providing Unique/Custom Pieces, Reliable, Positive Online Sentiment

Copy Examples

• •Headline: "Handcrafted Heirlooms, Built Just For Your Home." Body: "At Curbside Treasures, we pour our passion into every piece of furniture we create. From sturdy farmhouse tables that gather families to unique decor that tells a story, discover the lasting beauty of genuine wood, handcrafted with care by Matt and Sarah. Have a vision? Let's build it together."
• •Social Media Post: "There's something special about furniture with character. ✨ We love taking quality wood and transforming it into a treasure you'll love for years. This week, Matt put the finishing touches on this [Product Name] – built by hand, right here in NC. What room would this be perfect in? Let us know! #HandmadeFurniture #FarmhouseStyle #CurbsideTreasuresNC #CustomWoodworking"
• •Product Description Snippet (for a custom table): "Imagine your family gathered around this solid wood farmhouse table, sharing stories and meals for generations to come. Each table is handcrafted by us, Matt and Sarah, in our North Carolina workshop. We’ll work with you to choose the perfect stain and finish to make it uniquely yours. Questions? Just send us a message – we’re always happy to help!"
• •Email Newsletter Subject: "From Our Workshop to Your Home: New Treasures Await!" Body Snippet: "Hi [Customer Name], Matt and Sarah here from Curbside Treasures! We've been busy in the workshop bringing new life to beautiful wood. Check out our latest handcrafted arrivals, perfect for adding that rustic, beachy, or shabby chic touch you've been looking for. Plus, get a peek at a recent custom piece we absolutely loved creating..."
• •About Us Snippet (Website): "More than just furniture, we build memories. Curbside Treasures began in 2014 from a simple love for giving pieces new life. Today, Matt and Sarah Maya proudly handcraft each item in beautiful North Carolina, ensuring quality and a personal touch in every table, console, and accent. We believe your home should tell your story, and we're here to help you furnish it with authentic, handcrafted treasures."