Tono de Marca

Sophisticated & Artistic, Passionate & Story-driven, Authentic & Proudly Irish, Premium & Quality-focused

Valores de Marca

• •Craftsmanship & Artistry
• •Heritage & Storytelling
• •Quality & Excellence
• •Inspiration & Creativity
• •Community
• •Sustainability/Environmentally Conscious

Mejores Prácticas

• •Embrace Storytelling: Every piece of copy, from product descriptions to social media posts, should weave in the narrative of Irish heritage, the collaborating designers, or the inspiration behind the colours. Use evocative language that paints a picture.
• •Maintain a Sophisticated and Artistic Voice: Use rich, descriptive adjectives and a slightly elevated vocabulary. Avoid overly casual or technical jargon unless explaining specific paint properties (even then, frame it within quality and user benefit).
• •Highlight Irish Roots Authentically: Consistently reference the Irish designers, landscapes, and cultural elements that inspire the collection. This is a key differentiator.
• •Focus on Quality and Premium Nature: Reinforce the superior quality, unique finishes (like "Enhanced Matt"), and the luxurious feel of the paints without being ostentatious.
• •Inspire and Connect Emotionally: Frame the paints not just as a decorative product, but as a means to create a specific mood, tell a personal story within the home, and connect with a tradition of artistry.

Percepción Social

Positive & Premium, Innovative & Engaging Concept, Desirable for Design-Savvy Consumers, Growing Awareness

Ejemplos de Copy

• •Headline: Beyond Colour. Discover Stories. Body: Each Curator hue is a whispered tale from Ireland, crafted with leading designers to bring heritage and artistry into your home. Explore the palette and find your narrative. Call to Action: Uncover Irish Design
• •Headline: The Soul of Ireland, Bottled. Body: Curator Paints: 144 colours born from the passion of Irish artisans. Experience ultra-premium quality that transforms spaces and inspires creativity. Call to Action: View the Collection
• •Headline: More Than Paint. It's a Piece of Ireland. Body: From the vibrant greens of the landscapes to the subtle tones of ancient crafts, Curator brings the authentic spirit of Ireland to your walls. Sophisticated. Evocative. Enduring. Call to Action: Find Your Perfect Shade
• •Headline: Where Design Meets Heritage. Body: Curator collaborates with Ireland's finest designers to create a paint collection rich in story and quality. Elevate your interiors with colours that speak. Call to Action: Meet Our Curators
• •Headline: Paint Your World with Meaning. Body: Choose Curator for exceptional, eco-friendly paints that offer more than just colour—they offer a connection to Irish artistry and a story in every brushstroke. Call to Action: Explore Our Finishes