Brand Tone

engaging, sophisticated, and approachable

Brand Values

• •Quality and Craftsmanship
• •Education and Discovery
• •Community and Connection
• •Support for Local Craft

Best Practices

• •Lead with Passion: All copy should reflect a genuine enthusiasm for craft cocktails. Use descriptive and evocative language that highlights the sensory experience of the drinks.
• •Be an Approachable Expert: While showcasing expertise, maintain a friendly and welcoming tone. Avoid overly technical jargon unless it's explained in an accessible way during a masterclass.
• •Emphasize the Experience: Frame the products and services not just as items to be consumed, but as opportunities for connection, learning, and enjoyment.
• •Champion Local: Consistently weave in the "Support Local" message. Highlight local ingredients, partners, and the unique Singaporean context of the brand.
• •Encourage Interaction: Actively invite engagement through questions, polls, and calls to action that prompt comments and shares, fostering a sense of community around the brand.

Social Perception

The general perception of Curated SG is highly positive. Customers view the brand as a provider of unique and enjoyable experiences, often chosen for special occasions like birthdays. The brand is perceived as both professional and fun, with knowledgeable instructors leading the workshops and providing high-quality, strong drinks.

Copy Examples

• •Shake, stir, and sip your way to becoming a home bartender. Our Craft Cocktail Masterclass is more than just a lesson; it's an evening of discovery and delicious fun. Ready to unlock your inner mixologist? Link in bio to book your spot.
• •The perfect night in is just a pour away. Experience the best of Singapore's craft cocktail scene from the comfort of your home. Our expertly mixed bottled cocktails are made with the finest local ingredients. Order now and elevate your evening.
• •At Curated SG, we believe that a great cocktail is an experience. It starts with a passion for craft and a dedication to quality. We scour Singapore to bring you the finest ingredients and spirits, meticulously crafting cocktails and experiences that are meant to be shared and savored.
• •Taste the season with our new collection of bespoke cocktails. Inspired by the vibrant flavors of Singapore, these limited-edition drinks are the perfect way to celebrate. Pre-order yours today and be the host with the most.
• •What's your go-to cocktail style? [Poll: Sweet & Fruity vs. Strong & Boozy]. Whichever you choose, we've got the craft and the class to teach you how to make it perfectly. Swipe up to explore our workshops!