Brand Tone

modern, discerning, stylish, and quality-conscious

Brand Values

• •Curation & Quality
• •Contemporary Style
• •Supporting Brands
• •Customer Experience (implied)

Best Practices

• •Develop Clear Brand Voice Guidelines: Document the brand's personality, core messaging, do's and don'ts for language (e.g., "We are: discerning, authentic, understated. We are not: loud, overly trendy, generic"). Refer to these for all communications.
• •Understand Your Audience Deeply: Tailor language and references to resonate with your target demographic (e.g., those interested in contemporary design, quality craftsmanship, and specific fashion subcultures).
• •Prioritize Quality in Visuals and Text: Just as the products are curated, ensure all copy is well-written, error-free, and aligns with the sophisticated yet accessible visual presentation of the brand.
• •Tell the Story Behind the Curation: Briefly explain *why* certain brands or products are chosen. This reinforces the "curated" aspect and adds value beyond just listing items. Highlight craftsmanship, unique design, or brand ethos.
• •Maintain Consistency Across All Channels: Whether it's the website, product descriptions, email newsletters, or social media (even if currently limited), the tone should feel recognizably "Curated Goods Ltd." Adapt the style slightly for the platform (e.g., more informal on TikTok) but ensure the core personality remains.

Social Perception

Niche Appeal, Positive (for engaged customers)

Copy Examples

• •Curated Goods Ltd: Your destination for thoughtfully selected apparel and lifestyle essentials. Discover enduring style from brands we believe in.
• •Built for life. The latest from Carhartt WIP has landed – timeless utility, modern edge. Explore the new collection.
• •Scent that tells a story. Discover the unique, gender-neutral fragrances from Laboratory Perfumes, crafted to evoke the British coast and countryside.
• •Embrace the change of season. Our curated selection of knitwear from Norse Projects and SAMSØE SAMSØE offers warmth without compromising on style.
• •Contemporary workwear, redefined. Universal Works blends heritage silhouettes with modern sensibilities for pieces you'll reach for season after season.