Brand Tone

Nurturing, Empowering, and Aspirational

Brand Values

• •Resilience and Authenticity
• •Thoughtful Curation and Personalization
• •Accessible Luxury
• •Community and Support
• •Intentionality

Best Practices

• •Lead with Empathy
• •Use the Core Vocabulary
• •Tell the Story
• •Balance Aspiration with Accessibility
• •Amplify Customer Voices

Social Perception

Overwhelmingly positive, highlighting high-quality and unique products, exceptional customer service from Sharene, excellent perceived value for money, and a strong emotional connection fostered by the founder's story and personalized touches, creating a sense of 'personalized oasis'.

Copy Examples

• •Between the deadlines, the drop-offs, and the dinner plans, where do *you* fit in? This month’s Curated Comforts box is your permission slip to pause. We’ve handpicked each item to help you recharge and reconnect with yourself. Because you don’t just need a moment—you deserve one. Your sanctuary awaits. #CuratedComforts #LuxeSelfCare #YouDeserveThis
• •A quiet moment, delivered. Your monthly self-care ritual is here.
• •Stop Juggling. Start Indulging. Luxe self-care boxes for women who do it all, curated to help you do one thing for yourself. Effortless, elegant, and delivered monthly.
• •The Signature Luxe box is where our curation meets your identity. Along with four premium self-care treasures, you’ll receive one item personalized just for you. It’s our way of saying, 'We see you.' This isn't just a box; it's a monthly reminder that you are at the heart of everything we do.
• •Still thinking about that moment for yourself? Life gets busy, and it's easy to put yourself last. Let us make self-care the easiest thing on your to-do list. The Curated Comforts box is more than just products; it's a monthly ritual of peace and indulgence. Treat yourself today—you've earned it.