Brand Tone

Aspirational, sophisticated, and serene. It is a calm, refined, simple, and descriptive voice focused on the beauty and tranquility products bring, maintaining a polished yet approachable professional persona.

Brand Values

• •Quality & Craftsmanship
• •Minimalist Aesthetics
• •Curation
• •Tranquility & Serenity

Best Practices

• •Use Aspirational Language: Frame products not just by what they are, but by the feeling they evoke. Use words like "elevate," "inspire," "transform," and "unwind" to connect the decor to a desirable lifestyle.
• •Embrace "Less is More": Keep captions and descriptions concise and meaningful. Just as the products are minimalist, the copy should be clean and uncluttered. Avoid long, dense paragraphs.
• •Focus on Sensory Details: Describe the "subtle texture," "smooth matte finish," or "organic shape" of the products. This helps customers appreciate the quality and craftsmanship through words.
• •Maintain a Calm and Serene Voice: The copy should feel calming to read. Avoid excessive use of exclamation points, slang, or overly aggressive sales language. The tone should be consistently polished and soothing.
• •Educate on Styling: Use copy to gently guide customers on how to use the products. Phrases like "Perfect for your entryway console" or "Style it with dried florals for a timeless look" add value and reinforce the brand's curated, expert image.

Social Perception

The public perceives Curated by Kayla as a tasteful and reliable source for unique, minimalist home decor, seen as a boutique offering high-quality, "aesthetic," "beautiful," and "unique" items that are on-trend with current interior design styles.

Copy Examples

• •Simplicity is the ultimate sophistication. Our new ceramic vase features subtle texturing and a timeless silhouette, designed to bring a quiet moment of beauty to any corner. Discover the collection at the link in our bio. #minimalisthome #curatedbykayla #homedecor
• •Your Home, Curated. Discover thoughtfully selected decor designed to elevate your space and inspire tranquility.
• •New Arrivals for a Serene Space ✨
• •Find beauty in simplicity. At Curated by Kayla, we believe your home should be a sanctuary. That's why we source unique, high-quality decor that speaks to a minimalist aesthetic. Shop our curated collection and transform your space.
• •The art of elevation. Create a harmonious display with pieces that complement, rather than compete. For a limited time, enjoy complimentary shipping on all orders over $100. Build your serene space today.