Brand Tone

Professional & Clinical, Reassuring & Trustworthy, Educational & Informative, Caring

Brand Values

• •Innovation & Science
• •Efficacy & Quality
• •Gentleness & Patient Compliance
• •Professional Endorsement
• •Customer-Centric Care

Best Practices

• •Prioritize clarity and accuracy: Given the clinical nature of the products, ensure all claims are scientifically supported and clearly explained. Avoid jargon where possible, or explain it simply.
• •Emphasize benefits, not just features: While listing features like 'ADS' or 'SLS-free' is important, always link them back to the tangible benefits for the user (e.g., 'minimal staining,' 'gentle on gums').
• •Maintain a reassuring and empathetic voice: Acknowledge potential user concerns (like staining or irritation from other products) and position Curasept as the supportive solution. Use words that convey care and expertise.
• •Incorporate professional endorsement subtly: Reference the trust dental professionals place in the brand to build credibility, without overstating. For example, 'Preferred by dental experts for...'
• •Use consistent terminology: Ensure that key product features (like 'Anti Discolouration System,' 'Biosmalto') and brand values (innovation, efficacy, gentleness) are consistently named and described across all communications.

Social Perception

Effective for Specific Conditions, Reduced Side Effects, Recommended by Professionals, Premium Quality (and Price), Trusted

Copy Examples

• •Headline: Advanced Chlorhexidine Care, Without the Compromise. Body: Curasept Australia delivers effective oral solutions with our unique Anti Discolouration System. Experience the power of chlorhexidine with minimal staining and taste alteration. Trusted by dental professionals for your optimal oral health. Call to Action: Explore Our Specialist Range.
• •Headline: Protect Your Gums. Preserve Your Smile. Body: Suffering from gum sensitivity or recovering from a dental procedure? Curasept’s alcohol-free and SLS-free formulas provide gentle yet potent care. Our products are designed for efficacy and comfort, helping you maintain a healthy mouth. Call to Action: Discover Gentle Relief.
• •Headline: The Science of a Healthier Mouth: Introducing Biosmalto. Body: Go beyond basic care with Curasept Biosmalto. Our innovative enamel regeneration technology helps strengthen and protect your teeth against sensitivity, erosion, and decay. Invest in the future of your smile. Call to Action: Learn More About Enamel Repair.
• •Headline: Dentist-Recommended Oral Hygiene Solutions. Body: Curasept Australia offers a comprehensive suite of products, from specialized chlorhexidine treatments to daily preventative care, all backed by research and recommended by dental experts. Achieve your best oral health with Curasept. Call to Action: Shop Curasept Now.
• •Headline: Don't Let Staining Stop Your Treatment. Body: Traditional chlorhexidine can be effective but often causes unwanted tooth discolouration. Curasept’s innovative ADS (Anti Discolouration System) significantly reduces this concern, ensuring better compliance and a brighter smile throughout your treatment. Call to Action: Choose Clear Confidence.