Brand Tone

Caring & Empathetic, Trustworthy & Professional, Educational & Informative, Positive & Reassuring, Appreciative

Brand Values

• •Animal Welfare
• •Naturalness
• •Quality
• •Efficacy
• •Scientific Basis
• •Transparency

Best Practices

• •Always Prioritize Pet Well-being: Every piece of copy should clearly reflect a genuine care for animals. Use empathetic language that resonates with pet owners' love for their companions.
• •Highlight Natural Ingredients & Quality: Consistently mention the natural formulation, "Made in Germany" aspect, and veterinary involvement where applicable to reinforce trust and professionalism.
• •Educate, Don't Just Sell: Provide valuable information within your copy. Explain the benefits of ingredients or how the product addresses specific issues, positioning the brand as a knowledgeable resource.
• •Maintain a Positive and Reassuring Voice: Focus on solutions and positive outcomes. Use uplifting language and imagery (if applicable) to reassure owners they are making a good choice for their pet's health.
• •Be Authentic and Transparent: Avoid overly technical jargon unless explained clearly. Be honest about what products can do and ensure any claims are supported by the product's formulation and customer experiences. Share real testimonials to build social proof.

Social Perception

Positive, Reliable, Trustworthy, Customer-Oriented

Copy Examples

• •Headline: Give Your Furry Friend the Gift of Happy Joints! Body: Is your loyal companion slowing down? CURAPET’s natural Joint Support, developed with vets, helps soothe discomfort and bring back the joyful pounce. Because every wag and leap matters. #HappyJointsHappyPet #CurapetCare
• •Headline: Sensitive Tummy? Gentle, Natural Relief is Here. Body: We understand the worry of a pet with digestive troubles. CURAPET’s DarmKraft powder, made with 100% natural ingredients, gently supports a healthy gut balance, so your best friend can feel their best. #NaturalPetHealth #GutFeelingGood
• •Headline: Shine From the Inside Out with CURAPET. Body: A lustrous coat and healthy skin start with the right nutrition. Our expertly formulated Skin & Coat supplements are packed with natural goodness to nourish your pet and bring out their natural radiance. #CurapetGlow #HealthyPets
• •Headline: Vet-Developed. Nature-Powered. Loved by Pets. Body: At CURAPET, we combine scientific know-how with the power of nature to create supplements that truly make a difference. See why pet parents across Germany trust us for their furry family’s well-being. #CurapetTrust #NaturalSupplements
• •Headline: Peace of Mind for You, Calm & Comfort for Them. Body: Anxious pet? Our natural Calming Aid helps soothe your companion during stressful times, without drowsiness. Because a calm pet means a happy home. #CalmPetHappyLife #CurapetSolutions