Brand Tone

Elegant, Aspirational, Confident, Sophisticated, Feminine

Brand Values

• •Quality Craftsmanship
• •Elegance & Timeless Style
• •Customer Satisfaction
• •Making an Impression
• •Value for Money

Best Practices

• •Develop a Brand Voice Guide
• •Focus on "Feelings" and "Transformation"
• •Maintain Visual and Textual Harmony
• •Weave in Brand Values
• •Consistent Storytelling Across Platforms

Social Perception

Positive regarding Product Aesthetics & Quality, Appreciation for Design Details, Seen as Designer-Level, Desire for More Options

Copy Examples

• •Headline: Define Your Moment. Discover Harliv. Body: Elegance isn't just worn, it's embodied. Our latest collection of handcrafted gowns awaits to tell your unique story of grace and power. Step into the spotlight. Call to Action: Explore New Arrivals
• •Headline: The Art of Allure. The Promise of Harliv. Body: Each stitch, each embellishment, a testament to timeless sophistication. Feel the luxurious drape, the impeccable fit, and the confidence that comes with true craftsmanship. Call to Action: Shop Evening Wear
• •Headline: Beyond a Dress. It's a Statement. Body: For a night where every detail matters, choose Harliv. Our gowns are designed not just to be seen, but to be remembered. Radiate elegance, exude confidence. Call to Action: Find Your Showstopper
• •Headline: Your Entrance Awaits. Body: From glamorous galas to intimate soirées, make an unforgettable entrance. Harliv blends contemporary design with classic elegance, ensuring you feel as exquisite as you look. Call to Action: Discover Occasion Wear
• •Headline: Crafted for Confidence. Designed for You. Body: Experience the Harliv difference: where premium fabrics meet meticulous design. Our pieces aren't just clothing; they're an extension of your unique style and inner brilliance. Call to Action: View the Collection