Brand Tone

professional and accessible

Brand Values

• •Quality and Efficacy
• •Expertise and Authority
• •Education and Empowerment
• •Accessibility

Best Practices

• •Segment Your Messaging: Clearly differentiate copy for professionals versus home users. Use technical, results-driven language for therapists and benefit-oriented, simple language for beginners.
• •Lead with Education: Frame marketing content around educational themes, using blog posts, videos, and guides to answer common questions and solve problems. This builds authority and trust.
• •Balance Authority with Accessibility: Ground expertise in credentials (e.g., "27+ years of experience"), but explain complex topics in an easy-to-understand manner to support both professionals and beginners.
• •Emphasize Quality and Safety: Consistently mention high-quality materials (e.g., "BPA-Free," "High Food Grade Silicone," "Always Clear for Visibility") as a key differentiator and core brand value.
• •Use Testimonials for Social Proof: Leverage customer reviews and testimonials directly on product pages and in marketing emails, using quotes from both therapists and home users to validate claims and build confidence.

Social Perception

Reliable and high-quality supplier of specialized cupping therapy products, trusted by professionals, with positive sentiment due to product variety and material quality.

Copy Examples

• •Headline: Your Path to At-Home Wellness Starts Here. Body: Tired of persistent muscle tension and stress? Discover the gentle, effective relief of self-cupping. Our Beginner Personal Care Sets are designed with softer, easy-to-use silicone cups to help you soothe aches, improve circulation, and rejuvenate your skin from the comfort of your home. Tap to explore your new self-care ritual.
• •Product: GRIP DEEP PRO 6570 Professional Harder Silicone Cups Body: Engineered for the experienced therapist, the GRIP DEEP PRO 6570 series delivers unparalleled suction for advanced myofascial and deep tissue treatments. Crafted from our proprietary harder silicone with an anti-slip grip, these cups provide superior control and durability for dynamic and static techniques. Always clear for high tissue visibility. Free of BPA, plastics, and latex. Elevate your practice.
• •Headline: The Professional's Choice. The Home User's Solution. Sub-headline: High-performance cupping therapy sets for clinics and self-care, backed by 27+ years of clinical expertise. Free US Shipping on orders over $50.
• •Subject: Are You Using the Right Cup? A Therapist's Guide Body Preview: From facial sculpting to deep tissue release, the right cup makes all the difference. In our new video, our founder breaks down the difference between our PRO series cups to help you maximize client results.
• •Title: 5 Common Cupping Mistakes and How to Fix Them Hook: Getting marks but not results? You might be making one of these common cupping mistakes. Let's get you back on track for effective pain relief and recovery.