Brand Tone

Fun, Youthful, and Enthusiastic

Brand Values

• •Fun & Social Connection
• •Convenience
• •Quality & Authenticity
• •Sustainability
• •Community

Best Practices

• •Embrace Casual Language: Use contractions (you're, it's), colloquialisms, and a friendly, conversational tone. Write as if you're talking to a friend.
• •Lead with Fun and Energy: Start captions and headlines with enthusiastic and positive words. Use emojis to add personality and visual flair that aligns with the brand's vibrant aesthetic.
• •Encourage Interaction: Ask questions, run polls, and create prompts that invite user-generated content. Make the audience feel like they are part of the CupKings community.
• •Highlight Core Values: Seamlessly weave in brand values. When talking about party cups, mention sustainability. When promoting boba kits, emphasize convenience and authentic flavor.
• •Stay Youth-Focused: Keep the language and cultural references modern and relevant to a Millennial and Gen Z audience. Monitor trends on platforms like TikTok to keep the content fresh and engaging.

Social Perception

The public perceives CupKings as a fun, modern, and trustworthy brand. Customers who purchase the boba kits appear satisfied with the product's quality and convenience, often becoming repeat buyers. The brand's active and responsive social media presence contributes to a positive customer service image. The association with sustainability gives the brand an ethical edge that resonates with its target demographic. Its origins on Shark Tank Australia also lend it a degree of legitimacy and entrepreneurial spirit.

Copy Examples

• •✨ Meet your new obsession: Toasted Marshmallow Boba! ✨ That campfire coziness is now packed in a kit for you to brew at home. Who are you sharing this with? Tag your boba bestie below! 👇 #CupKings #BobaKit #ToastedMarshmallow #DIYBoba
• •Tired of single-use plastics ruining the fun? Our Stainless Steel Party Cups are back in stock! 🤘Durable, stylish, and way better for the planet. Perfect for beer pong, BBQs, and everything in between. Shop now and party smarter.
• •Your couch is the new boba shop. Get authentic, delicious bubble tea delivered to your door. So Easy, So Good.
• •*(Fast cuts showing someone easily making boba)* Text On Screen: 3 PM craving hits. Text On Screen: Unbox CupKings. Text On Screen: Mix, shake, enjoy. Text On Screen: Boba bliss in 60 seconds. Caption: That boba craving just got CURED. Link in bio! #BobaHack #CupKings #InstantBoba
• •Psst... Your Exclusive Boba Discount is Inside! 👀