Brand Tone

youthful, fun, and energetic

Brand Values

• •Sustainability
• •Fun and Social Connection
• •Durability and Quality
• •Customization

Best Practices

• •Maintain a High-Energy, Casual Tone: Use exclamation points, direct questions, and a conversational style. Avoid overly formal or corporate language to keep the brand relatable and fun.
• •Lead with Fun, Follow with Sustainability: While the eco-friendly aspect is a core value, the primary draw for the target audience is the "party" and "game" utility. Frame the sustainability benefit as an intelligent and responsible bonus of an already fun product.
• •Use Strong, Action-Oriented Language: Employ verbs and phrases like "Level Up," "Game On," "Shop Now," and "Upgrade Your Party" to create a sense of excitement and urgency.
• •Incorporate Community and Social Proof: Use hashtags that encourage user-generated content (#CupKings). Reference social activities, friendships, and shared experiences in the copy to build a sense of community around the brand.
• •Be Direct About Product Benefits: Clearly and repeatedly state the key advantages: they are reusable, durable, dishwasher safe, and better for the environment. This reinforces the value proposition and justifies the purchase over cheap, disposable alternatives.

Social Perception

CupKings is perceived as a clever and necessary solution to single-use plastic waste at parties. They are seen as the go-to provider for durable, eco-friendly party cups, viewed as both fun and environmentally conscious, successfully blending sustainability with social entertainment.

Copy Examples

• •Weekend plans just got an upgrade. 🍻 Stop throwing away plastic and start playing for keeps. Our stainless steel cups are built to last through every party, pong game, and victory toast. #CupKings #BeerPong #SustainableParty #PartySupplies
• •This is your sign to never buy plastic party cups again. 🚫🐢 Our cups are basically indestructible and dishwasher safe. Game on. #PartyHacks #EcoFriendly #CollegeLife #CupKings #BeerPong
• •Tired of flimsy cups that ruin the game? Level up your party with CupKings. Our reusable steel cups are designed for epic nights and zero waste. Fast shipping Australia-wide. Shop now! #Party #Australia #EcoFriendly
• •THE LAST PARTY CUPS YOU'LL EVER BUY. Sustainable. Durable. Unbeatable for Beer Pong. Shop The Collection.
• •Your next party needs this.