Brand Tone

Empowering & Normalizing, Educational & Knowledgeable, Welcoming & Non-Judgmental, Luxury & Sophisticated, Playful & Fun, Discreet & Professional

Brand Values

• •Sexual Wellness & Health
• •Self-Acceptance & Empowerment
• •Education
• •Inclusivity & Non-Judgment
• •Quality & Safety
• •Customer Service
• •Normalizing Sexual Pleasure & Intimacy
• •Discretion & Privacy

Best Practices

• •Maintain an Empowering and Normalizing Tone: Consistently use language that destigmatizes sexual exploration and promotes self-acceptance. Avoid overtly crude or vulgar language, instead focusing on wellness, pleasure, and confidence.
• •Emphasize Education and Expertise: Highlight the knowledge of your staff (certified sexual educators) and provide informative content that helps customers make choices that are right for them. This builds trust and positions the brand as an authority.
• •Showcase Inclusivity and Non-Judgment: Ensure all marketing communications reflect a welcoming environment for people of all identities and preferences. Language should be inclusive and respectful.
• •Balance Luxury with Accessibility: While highlighting the 'luxury' aspect and quality of products, ensure the tone remains approachable and not intimidating. The goal is to make everyone feel comfortable exploring.
• •Be Consistent Across Platforms, Mindful of Audience: While the core values and tone should remain consistent, adapt the specific content style to the platform. For instance, educational content might be more in-depth on the blog, while social media could feature more visually appealing product showcases or brief, empowering messages. Always prioritize discretion and respect for privacy in all communications.

Social Perception

Highly Rated for In-Store Experience, Trusted & Legitimate, Educational Resource, Luxury/Upscale, Online Presence Developing, Some Confusion with Other 'Cupid' Named Entities

Copy Examples

• •Headline: Explore Your Desires. Confidently. Body: At Cupid's Closet, we believe sexual wellness is a journey of discovery. Our curated collection of luxury lingerie and pleasure products is chosen with your empowerment in mind. Step into a space where curiosity is celebrated, and expert guidance is always available. No judgment, just joy.
• •Headline: Beyond the Taboo: Your Sanctuary for Sexual Self-Care. Body: For too long, conversations about pleasure have been whispered. We're changing that. Cupid's Closet is more than a store; it's a haven for self-acceptance and exploration. Discover high-quality, body-safe products and a team of certified educators ready to support your journey.
• •Headline: Intimacy, Elevated. Body: Rediscover connection—with yourself or a partner. From luxurious lingerie that makes you feel incredible to innovative toys designed for ultimate pleasure, Cupid's Closet offers an unparalleled selection in a sophisticated, welcoming environment. Because your pleasure is paramount.
• •Headline: Not Your Average 'Sex Shop.' And We're Proud of It. Body: Forget dimly lit stores and uncomfortable encounters. Cupid's Closet is redefining the adult retail experience. Bright, modern, and staffed by friendly, certified sex educators, we're here to make you feel comfortable, informed, and empowered.
• •Headline: Unbox Your Confidence. Body: Whether you're seeking exquisite lingerie, a new toy to spice things up, or simply a safe space to ask questions, Cupid's Closet is your trusted partner in sexual wellness. Shop online with discreet shipping or visit our award-winning LA stores.