Brand Tone

Elegant & Sophisticated, Warm & Inviting, Nostalgic & Traditional, Passionate & Proud, Whimsical & Charming

Brand Values

• •Quality
• •Experience
• •Tradition
• •Customer Delight
• •Authenticity
• •Artisanal Craftsmanship

Best Practices

• •Embrace Storytelling: Weave narratives around the teas, the Galway heritage, and the unique experiences customers have. Use evocative language that paints a picture of the cosy, elegant atmosphere.
• •Maintain a Warm and Personal Voice: Even in broader communications, retain a friendly, approachable, and slightly personal touch, as if speaking to a friend over a cup of tea. Handwritten notes for online orders are a great example of this offline, which can be translated online with personalized email touches.
• •Highlight Quality and Craftsmanship: Consistently refer to the high-quality ingredients, the expert blending process, and the artisanal nature of the products. Use descriptive adjectives that convey a sense of luxury and care.
• •Use Sensory Language: Appeal to sight, smell, and taste when describing the teas and the tea-drinking experience. Words like "aromatic," "delicious," "smooth," "delicate," "vintage," and "charming" can be very effective.
• •Stay True to the "Traditional with a Touch of Whimsy" Aesthetic: Ensure all visual and written content aligns with the established brand identity – elegant, a bit vintage, charming, and always high quality. Avoid overly modern or minimalist approaches that would clash with the brand's core appeal.

Social Perception

Beloved Gem, High-Quality Purveyor, Unique Experience Provider, Excellent Service, Source of Comfort and Joy, Internationally Recognized (among tea lovers)

Copy Examples

• •Headline: Step Into a Bygone Era. Discover the Magic of Cupán Tae. Body: Indulge in our exquisite collection of loose-leaf teas, curated for moments of pure delight. From the heart of Galway to your home, experience tradition in every cup.
• •Headline: Your Daily Ritual, Elevated. Body: Why settle for ordinary? Cupán Tae offers a symphony of flavours, from our award-winning Dreamy Creamy Galway blend to invigorating single-origin teas. Unwrap a little luxury today.
• •Headline: More Than Just Tea, It's an Experience. Body: Remember the warmth of a perfectly brewed pot, the delicate clink of china, the joy of shared moments? Recapture that feeling with Cupán Tae. Our teas are a hug in a mug, shipped with love from Ireland.
• •Headline: The Secret's Out: Ireland's Finest Teas, Delivered to Your Door. Body: For years, we've been Galway's cherished haven for tea lovers. Now, the charm and quality of Cupán Tae can be yours, wherever you are. Explore our enchanting blends and taste the tradition.
• •Headline: Give the Gift of Cosy Comfort. Body: Searching for a truly special present? A selection from Cupán Tae is a promise of warmth, quality, and delightful discovery. Perfect for the tea connoisseur or anyone deserving of a little indulgence.