Brand Tone

Performance-Driven, Premium & Quality-Focused, Expert & Passionate, Customization-Centric

Brand Values

• •Quality & Precision
• •Innovation
• •Performance
• •Customization & Individuality
• •Passion
• •Customer Service & Partnership
• •Heritage

Best Practices

• •Emphasize "Swiss Precision & Quality": Consistently use terms like "precision," "meticulously crafted," "high-quality materials," "Swiss engineering," and "durability" to reinforce this core value.
• •Speak the Language of Performance: Incorporate words and phrases that resonate with serious athletes, such as "aerodynamic," "ergonomic fit," "peak performance," "enhanced comfort," "technical fabrics," and "competitive edge."
• •Highlight Customization Benefits: Clearly articulate the advantages of custom design and tailored fits – "unique identity," "perfect fit," "personalized for you," "tailored to your exact needs."
• •Maintain an Expert, Yet Accessible Voice: Share knowledge and insights confidently ("by athletes, for athletes"), but avoid overly technical jargon where simpler, impactful language will suffice.
• •Showcase Athlete-Centricity: Use testimonials from athletes who have benefitted from Cuore products. Highlight design process, emphasizing collaboration and feedback loop.

Social Perception

CUORE of Switzerland is generally perceived as a high-end, reliable provider of custom sports apparel, particularly within the cycling community. Customers value the quality of materials, the comfort of the chamois, and particularly the ability to get a truly custom fit, including alterations to sleeve, leg, and torso length. The brand is seen as an expert in its field, with a strong understanding of athletes' requirements. While potentially at a higher price point than some competitors, many users feel the investment is justified by the superior product and service. The "Swiss Precision" aspect resonates well, creating an expectation of high quality that the brand largely appears to meet.

Copy Examples

• •Built By CUORE
• •Design your own kit
• •Get your team quote today!
• •Feel the difference.
• •#CuoreOfSwitzerland #SportsApparel #Innovation #Customization