Brand Tone

Performance-Oriented, Technical, Passionate, Enthusiastic, Premium, Quality-Conscious, Collaborative, Supportive, Confident, Experienced

Brand Values

• •Quality & Precision
• •Performance
• •Customization & Individuality
• •Passion for Sport
• •Customer-Centric Service
• •Innovation

Best Practices

• •Emphasize 'Swiss Precision & Quality': Consistently weave in terms like 'Swiss craftsmanship,' 'precision-engineered,' 'uncompromising quality,' and 'meticulous detail' to reinforce this core identity.
• •Speak the Language of Performance: Use active, dynamic verbs and technical terms where appropriate (e.g., 'aerodynamic,' 'moisture-wicking,' 'ergonomic fit,' 'power band grippers') but ensure they are understandable or explained in context, highlighting benefits for the athlete.
• •Show, Don't Just Tell, the Passion: Incorporate storytelling, especially drawing from athlete experiences or the brand's heritage ('born from a pro cyclist's passion,' 'heart of every ride'). Use enthusiastic and inspiring language that connects with the dedication of athletes.
• •Highlight Customization as a Solution: Frame the custom process not just as a feature but as a way for athletes and teams to achieve a perfect fit, unique identity, and enhanced performance tailored specifically to them.
• •Maintain a Confident, Expert Voice: Leverage the 30+ years of experience and partnerships with elite athletes to speak with authority on cycling apparel, innovation, and what it takes to perform at the highest level. Avoid overly casual or flippant language that could undermine the premium positioning.

Social Perception

High-Quality & Premium, Excellent for Customization, Trusted by Professionals and Serious Amateurs, Worth the Investment, Knowledgeable and Passionate

Copy Examples

• •Headline: Dialed For What's Ahead. Your Ambition. Our Craftsmanship. Body: At CUORE of Switzerland, precision isn't just a standard—it's our obsession. Experience custom cycling apparel engineered with Swiss exactitude and a deep passion for performance. Elevate every ride.
• •Headline: Unleash Your Potential. Wear Your Heart on Your Sleeve. And Your Performance on Display. Body: Born from a pro cyclist's vision, CUORE apparel is built to match your dedication. From UCI WorldTour riders to weekend warriors, we deliver uncompromising quality and a fit that feels like a second skin. Define your ride.
• •Headline: The Science of Speed. The Art of Custom. The Heart of Switzerland. Body: Every stitch, every fabric, every design is a testament to over 30 years of innovation. CUORE offers truly bespoke cycling and triathlon kit, giving you the edge you need and the unique look you desire. Perform without limits.
• •Headline: More Than Apparel. It's a Partnership in Performance. Body: Your team, your vision, brought to life with CUORE's expertise. We own our factory, ensuring every detail of your custom kit meets the highest standards of Swiss quality and performance. Ride united, ride with heart.
• •Headline: Experience the CUORE Difference: Where Passion Meets Precision. Body: Don't just chase personal bests, shatter them. Our Gold-tier apparel, developed with elite athletes, offers unparalleled aerodynamics, comfort, and material innovation. Feel the Swiss dedication in every pedal stroke.