Brand Tone

Authentic, Familial, and Passionate

Brand Values

• •Tradition & Heritage
• •Quality & Excellence
• •Authenticity & Purity
• •Family & Community
• •Love for the Land (Terroir)

Best Practices

• •Always Tell the Story: Every piece of copy, from a social media post to a product label, should connect back to the core brand pillars: four generations, the Robaldo family, Alta Langa, and artisanal quality.
• •Use Sensory and Emotive Language: Use words that evoke taste, smell, and texture ("velvety paste," "fragrant aroma," "roasted to perfection"). Also, use words that convey emotion and values ("passion," "love," "tradition," "heart").
• •Speak as "We": Maintain the familial tone by writing from the perspective of the family ("We cultivate," "Our promise," "Welcome to our home"). This builds a personal relationship with the customer.
• •Highlight "Purity" and "Organic": Consistently mention that the products are "100% Organic," "without additives," and made from a single, pure ingredient where applicable. This is a key differentiator in a crowded market.
• •Educate About the Origin: Emphasize the unique qualities of the "Nocciola Tonda Gentile delle Langhe" and the "Alta Langa" region. Explain *why* it's special. This justifies the premium quality and price, turning customers into educated brand advocates.

Social Perception

Customers perceive the brand as a high-quality, authentic family business, offering premium gourmet products rooted in a prestigious region. There's a high level of trust and authenticity due to the family story and direct involvement, leading to warm and passionate experiences.

Copy Examples

• •Four generations of sunshine, soil, and passion, toasted to perfection. This is more than a hazelnut. This is our family's promise of quality, from our grove in Alta Langa to your home. Taste the tradition. #CuorDiNocciola #TondaGentile #MadeInItaly #FamilyBusiness #Organic
• •Meet the Robaldo family, keepers of the Langhe's greatest treasure for over 100 years. Our organic 'Tonda Gentile' hazelnuts are grown with love and crafted with tradition. No additives, no shortcuts—just pure, authentic flavor. Discover the heart of the hazelnut. Shop our family's collection today.
• •One ingredient: 100% organic 'Tonda Gentile' hazelnuts. We slowly grind our sun-dried, hand-selected nuts to create a velvety paste that captures the pure, intense flavor of Alta Langa. Perfect for your recipes or enjoyed simply with a spoon. This is the taste of our land.
• •From Our Family to Yours, Since 1920. Experience the authentic taste of Cuor di Nocciola delle Langhe—the heart of the world's finest hazelnut.
• •A Taste of Our Home: Freshly Roasted Organic Hazelnuts Are Here!