Brand Tone

Nurturing & Empathetic, Informative & Reassuring, Passionate & Proud, Community-Oriented, Direct & Solution-Oriented

Brand Values

• •Safety
• •Closeness & Connection
• •Quality & Functionality
• •Innovation & Problem-Solving
• •Customer-Centricity

Best Practices

• •Embrace the 'Parent-to-Parent' Voice: Always write as if you are one parent sharing heartfelt advice and solutions with another. Use warm, empathetic language. The founder's story is a great touchstone for this.
• •Prioritize Safety in Every Message: Whether it's a product description or a social media post, weave in aspects of safety – be it the anchoring system, the non-toxic materials, or the importance of a firm mattress. This reinforces a core brand value.
• •Educate and Inform, Don't Just Sell: Share valuable content related to co-sleeping benefits, breastfeeding tips, and child development. This positions the brand as a knowledgeable and supportive resource, building trust beyond the transaction.
• •Showcase Real Stories and Testimonials: Let the positive experiences of other parents speak for the brand. Encourage user-generated content and feature it prominently. This adds authenticity and reinforces the community aspect.
• •Maintain Visual Consistency: Ensure that the imagery used across all platforms aligns with the brand's nurturing and warm tone. Use soft lighting, real family moments (where appropriate and with permission), and clean product shots that highlight quality and design. This visual language supports the written copy.

Social Perception

Trusted Resource, Innovative & Unique, Supportive of Attachment Parenting, High Quality but a Considered Purchase, Positive & Empathetic

Copy Examples

• •Headline: Sleep Soundly, Side-by-Side. Your Baby's Safest Sleep, Right Next to You. Body: Experience the peace of mind that comes with our Cunas Colecho. Designed by parents, for parents, our cribs ensure your little one is always close, safe, and comforted. Facilitate nighttime nursing and strengthen your bond, all while ensuring a secure sleep environment. Discover the joy of serene nights. CTA: Explore Our Safe Co-Sleeping Cribs.
• •Headline: More Than a Crib, It’s Years of Closeness. Introducing Our 4-in-1 Co-Sleeper. Body: Why buy multiple pieces when one grows with your child? Our innovative Cuna Colecho transforms from a secure co-sleeper to a traditional crib, a playful desk, and a cozy reading bench. Crafted with love and safety in Mexico, it's an investment in your baby's comfort and your family's precious moments. CTA: See the Transformation. Shop Now.
• •Headline: Recommended by Moms, Loved by Babies. The Original Cunas Colecho México. Body: Born from a mother's search for a safer way to co-sleep, we understand your needs. Our cribs are built with the highest quality materials, non-toxic finishes, and a secure anchoring system, because your baby’s safety is our priority. Join our community of happy families! CTA: Read Our Customer Stories.
• •Headline: Peaceful Nights, Brighter Mornings. The Co-Sleeping Solution You’ve Dreamed Of. Body: Tired of restless nights and constant trips to the nursery? Our Cunas Colecho make nighttime feeds easier and keep your baby reassured by your presence. With 9 adjustable height levels, it fits perfectly with your bed. CTA: Find Your Perfect Fit & Get Free Shipping.
• •Headline: Nurture the Bond, Ensure their Safety. Choose Cunas Colecho. Body: At Cunas Colecho México, we believe in the power of closeness. Our cribs are designed to promote secure attachment, providing a safe, dedicated space for your baby right by your side. From those first precious nights to playful toddler years, we're with you. CTA: Learn More About Safe Co-Sleeping.