Brand Tone

Playful and Provocative, Direct and Unapologetic, Informal and Engaging, Potentially Humorous, Sex-Positive

Brand Values

• •Pleasure and Exploration
• •Openness and Destigmatization
• •Choice and Variety
• •Empowerment
• •Discretion (Assumed)

Best Practices

• •Know Your Audience, Embrace Your Niche: Write for those who appreciate openness and a playful approach to sexuality. Don't try to appeal to everyone; it will dilute the brand's unique voice.
• •Use Playful Language (But Be Clear): Incorporate double entendres, humor, and evocative words, but ensure product descriptions and instructions are still clear, accurate, and informative. Avoid being vulgar if aiming for a more modern, empowering tone rather than purely explicit.
• •Be Confidently Sex-Positive: All copy should reflect a healthy, positive, and consensual view of sex and pleasure. Avoid shame-based language. Focus on empowerment, exploration, and enjoyment.
• •Maintain Discretion Where It Counts: While the public-facing copy is playful, ensure all communication regarding purchasing, shipping, and customer data emphasizes privacy and discretion. This builds trust, which is crucial.
• •Create a Tone of Voice Guide: Document the brand's personality, key message pillars, preferred vocabulary (and words to avoid), and examples of on-brand copy. This ensures consistency across all writers and platforms. This guide should also be informed by real-time data insights and consumer behavior.

Social Perception

Niche Audience Appeal, Modern and Bold, Varied General Public Perception, Dependent on Customer Experience

Copy Examples

• •Headline: Your Pleasure. Our Priority. Explore CumOn. Body: Dive into a world of sensation. At CumOn, we believe everyone deserves to discover what brings them joy. Find your spark.
• •Social Media Post: Weekend plans? Make them unforgettable. 😉 Our latest arrivals are here to turn up the heat. #CumOnGetHappy #PleasurePositive
• •Product Description Snippet (for a couples' toy): Better together. This isn't just a toy, it's an invitation to explore, connect, and reach new heights. Ready to share the fun? #CumOnShareJoy
• •Email Subject Line: Ready to O? Your Next Adventure Awaits... Email Body Intro: Life's too short for boring nights. We've curated a collection that's anything but. Let's find your new favorite way to CumOn.
• •Brand Tagline/Mantra: CumOn: Seriously Fun Pleasure. Alternative: CumOn: Your Partner in Play.