Brand Tone

Friendly, community-oriented, trustworthy, approachable, and enthusiastic

Brand Values

• •Customer-Centricity
• •Quality and Value
• •Community Engagement
• •Expertise and Trust
• •Tradition and Family

Best Practices

• •Maintain a Friendly and Approachable Voice
• •Emphasize Community Connection
• •Showcase Your Team
• •Highlight Expertise with a Helping Hand
• •Stay Positive and Enthusiastic

Social Perception

Overwhelmingly positive; reliable, integral to the local community, approachable, engaged, and a go-to destination for home and garden needs.

Copy Examples

• •Deck the halls with Cummins Homevalue! Our famous Christmas shop is now open. Come and explore a winter wonderland of decorations, lights, and gifts. Let's make this Christmas the most magical one yet. #CumminsChristmas #Claremorris
• •Thinking of a fresh look for your home? Our award-winning paint department is here to help! From choosing the perfect shade to getting the right advice, our experts will guide you every step of the way. Visit us in-store and let's start your next project together. #PaintPerfection #CumminsHomevalue
• •From power tools to comfy couches, we've got everything you need for your home and garden. As a family-run business, we take pride in offering quality products at great value. Pop in and see what's new at Cummins Homevalue Claremorris. #YourHomeOurPassion
• •At Cummins, you're not just a customer, you're part of our community. Our friendly team is always on hand to help you find what you need and offer expert advice. Experience the personal touch that makes us more than just a hardware store. #CommunityFirst #CustomerService
• •Create your perfect outdoor oasis with our new range of garden furniture. Dine al fresco, relax with a good book, and make the most of the summer. Durable, stylish, and built to last. Explore the collection at Cummins Homevalue. #GardenLiving #CumminsOutdoor